Peoples and Places in the Service Industry

To complete this assessment, students are required to make a team of three (3) or four (4) students and select a Tourism or Hotel place located in Brisbane or on the Gold Coast. The Place can be: a resort, hotel, hoste ...

To complete this assessment, students are required to make a team of three (3) or four (4) students and select a Tourism or Hotel place located in Brisbane or on the Gold Coast. The Place can be: a resort, hotel, hostel or other form of tourist accommodation; a restaurant, café, nightclub or some other form of food and/or beverage organisations; a theme park, sport stadium, casino, convention centre, local park, foreshore reserve, national park, or some other form of built or natural tourist attraction. Your tutor must approve your place prior to taking the Field Trip in week 7. The task You are to answer each section question by defining and explaining the theory then finding examples at your ‘place’ that represent the theory. The first step in building this portfolio report is to understand the various theories thoroughly (from the readings and the lecture notes) that you need to use in each section. Please remember, the focus of the Portfolio is theory, not a descriptive reflection of your Field Trip. You will write answers to each of the following sections in report format including two photos for each paragraph: 1. An investigation into the tourism place that is the subject of your Field Trip. (40 marks) a) Place - Define and explain the theoretical concept of Place. - Linking to the theory by providing a description of the tourism place of your Field Trip, including its products and/or services offered. - Define and explain sense of place. - Show how the elements at your Field Trip tourism place create a sense of place. 200 Words (10 marks) b) Access - Define and explain the theoretical concept of Access. - Analyse how visitors can access the tourism place of your Field Trip. - Define and explain the theoretical concept of Accessibility. - Discuss the inclusive or exclusive elements of accessibility you found evident at your Field Trip tourism place. 200 Words (10 marks) Trimester 3, 2019 c) Motivation - Define and explain the theoretical concept of motivation. - Analyse the type of visitors and their behaviours using either Maslow’s “A theory of human motivation” or Plog’s Allocentric/Psychocentric model. - Link these three parts together: motivation, customer behaviour and the Field Trip tourism place. 400 Words (20 marks) Include two (2) photos between each paragraph, linking each theory with something you saw on the Field Trip. 2. Linking the tourists, promotions and place branding of the tourism place of your Field Trip. (40 marks) a) Digital Consumers - Define and explain the concept ‘digital consumers’. - Select one (1) non-digital advertisement of the tourism place of your Field Trip. - Evaluate two (2) things that are effective and two (2) things are not effective in regards how each advertisement looks/has been designed. - Provide two appropriate recommendations for future advertisement design, of each method, that would attract more tourists and/or improve the current design. - Select one (1) digital advertisement of the tourism place of your Field Trip. - Evaluate two (2) that are effective and two (2) things are not effective in regards how each advertisement looks/has been designed. - Provide two appropriate recommendations for future advertisement design, of each method, that would attract more tourists and/or improve the current design. 400 Words (20 marks) Include two (2) photos between each paragraph, linking each theory with something you saw on the Field Trip. b) Branding - Define and explain Branding (the Marketing concept) - Define and explain ‘Place branding’ - Using the theory describe the Field Trip tourism place’s current ‘place brand’ - Then identify two actions that, if implemented, would considerably improve the tourism place’s brand - How will these improvements ‘differentiate’ it from other similar tourism places. 400 Words (20 marks) Include photos linking each theory with something you saw on the Field Trip.