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MILESTONE
Score 20/25
You passed this Milestone
20 questions were answered correctly.
5 questions were
...
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MILESTONE
Score 20/25
You passed this Milestone
20 questions were answered correctly.
5 questions were answered incorrectly.
1
Which of the following best describes the earnings per share for a stock?
The portion of a company's net income that is reinvested into the company's current operations
The portion of a company's profits that are paid to investors based on the number of shares each investor
owns
A company's net income is divided by the number of outstanding shares of stock
A company's current assets are divided by the number of outstanding shares of stock
CONCEPT
Equity Financing
2
Girard owns a dry cleaning store. He decided to add a pickup and delivery service for an additional fee.
What should Girard do to market the pickup and delivery service differently than if he were just
marketing a product?
Promote low dry cleaning prices
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Promote convenient store location
Promote time consumer will save
Promote early opening hours
CONCEPT
Markets in Marketing
3
Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work?
Olivia stopped in the coffee shop that all of her friends usually visit.
Olivia bought a pastry to go along with her tea since she was also hungry for breakfast.
Olivia added low-fat milk to her tea so that her drink would be healthier.
Olivia bought tea rather than coffee since that is what her Indian family always drank.
CONCEPT
Consumer Behavior
4
A business owner decides to only use products that do not test on animals.
Which social responsibility stance below did the business owner demonstrate?
Accommodating
Proactive
Defensive
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Obstructionist
CONCEPT
Stances to Social Responsibility Issues
5
Which of the following is the purpose of managerial accounting?
Create factual reports about the past performance of a company
Follow financial guidelines created by the SEC
Support decision-making processes within an organization
Report financial activities to potential investors
CONCEPT
Financial Accounting as Compared to Managerial Accounting
6
A business owner analyzes which supplies and equipment will be used on a regular basis and buys them in bulk.
Which element of business success is reflected by this scenario?
Luck
Hard work
Planning and organizing
Management and leadership
CONCEPT
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Small Business Success or Failure?
7
If a new restaurant owner determines that she does not have sufficient funds to open a new location, where
does this determination belong in her SWOT analysis?
Opportunity
Threat
Weakness
Strength
CONCEPT
The Marketing Plan
8
Which of the following is true about the consumer-focused marketing mix?
It emphasizes the use of ethically sourced material.
It aims to promote social responsibility.
It involves copying strategies used by competitors.
It involves elements the business cannot control.
CONCEPT
Consumer-Focused Marketing Mix
9
A group of employees met with the management of a company. The two groups negotiated to determine the
terms and conditions of employment at the company.
Which of the following is the process described in the scenario?
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Collective bargaining
Arbitration
Mediation
Grievance filing
CONCEPT
Labor Unions
10
Girard, who managed a group of graphic artists, provided the tools and resources his staff needed to work on
project and then allowed them the freedom to make decisions on their own. A few deadlines were occasionally
missed, but the employees expressed high job satisfaction.
Which management approach below does Girard utilize?
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