Consumer Behavior 2022 Practice
Questions – COMPLETE SOLUTION
Which of the following is NOT a stage in the consumption process? - ✔✔desire
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dr
...
Consumer Behavior 2022 Practice
Questions – COMPLETE SOLUTION
Which of the following is NOT a stage in the consumption process? - ✔✔desire
Jenny Rowlins is absolutely exhausted after her shopping trip to pick out a dress for her sorority's formal
event. The stores were crowded, and none of her favorite shops carried a dress that she liked in her size.
After spending hours at the mall, Jenny gave up and decided to order her dress online and just return it
if it wasn't exactly right. This story is an example of how consumer behavior is a(n) ________. -
✔✔process
The minimum difference that can be detected between two stimuli is known as the ________. -
✔✔J.N.D. (Just Noticeable Difference)
A new Green Giant ad campaign relied on the ________ when it used a redesigned package for Green
Giant products that showed the Green Giant in a "sea of green." It was felt that the Green Giant
products were now unified under a common design banner. - ✔✔principle of similarity
27. Individuals have different absolute thresholds for visual stimuli. This fact supports the statement
that place advertising in the form of billboards would need to be tailored to individuals in the target
market in order to be effective. - ✔✔TRUE
28. Kathy has been contemplating adopting a golden retriever. Now whenever she's walking in her
neighborhood it seems like all her neighbors have a golden retriever. Kathy is experiencing ____ -
✔✔Perceptual Vigilance
10. Sushi Chao offers a special on rice bowls every Wednesday. What type of schedule of reinforcement
does this represent? - ✔✔Fixed interval
11. ________ was first demonstrated in experiments performed on dogs by Ivan Pavlov, a Russian
physiologist doing research on digestion in animals. - ✔✔Classical conditioning
12. In instrumental conditioning, what is the distinction between negative reinforcement and
punishment? - ✔✔Negative reinforcement occurs when a negative outcome is avoided, while
punishment occurs when an action causes a negative outcome
13. __________ conditioning is association based, while _________ conditioning is consequence based.
- ✔✔Classical, instrumental
14. Behavioral learning theorists do not focus on internal thought processes; rather, they look to
external evidence to study learning. What aspects of the environment are of most concern to
behaviorists in studying learning? - ✔✔B) stimulus and response
15. Claudia Norman, a marketing consultant, recommended that brand equity for a new
environmentally-friendly product could be established by giving initial customers free memberships in
the Sierra Club organization. Claudia used which of the following in her recommendation? - ✔✔D)
instrumental conditioning
16. A mother observes her daughter stirring batter in a bowl just the way she does when she bakes. The
daughter has modeled her mother's behavior. - ✔✔TRUE
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