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Marketing > Research Paper > Marketing Research Plan (All)

Marketing Research Plan

Document Content and Description Below

Problem definition Over the previous three years the Edible fruit baskets sales and market share have gone down by 5% every single year in the consumer sector and business sector. Being the marketi ... ng manager for the Edible fruit baskets owned by a top franchisee in New York, I have decided to f develop a market research plan to try understanding the problem. The franchisor considers introducing a new kind of product to the Edible fruit baskets stores. The paper will outline the type of research that would develop a certain level of confidence on the sale of the new product and that the plan would be successful. To increase sales and the profit margin the introduction of a new product as well as expansion to other areas would be effective in the near future. Information needs Marketing research is a precarious factor and additional marketing research is necessary once the target markets are identifiable. Further investigation is necessary in territorial areas, specific needs and wants establishing viability with merchandise. Investigating secondary information is cost effective and can answer questions simply. For an example, if another store in the area has done research the results could be of use. [Show More]

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