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IAB Test Practice Questions

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IAB Test Practice Questions The millions of smaller websites that each receive a relatively small amount of traffic are collectively known as what? - ANS - Long tail The "sell side" is made up of c ... ompanies that create the content that ads run next to, whereas this side consists of the companies that are running the ads. - ANS - Buy The benefits of an in-house team handling a brand's advertising include: - ANS - Cost efficiencies More control over their own data Greater transparency into the media buying process When a person accesses the internet on their smartphone while watching TV, they are engaging in: - ANS - Multi-screening Incentives are most commonly associated with what stage in the consumer decision funnel? - ANS - Purchase Which stage in the consumer decision funnel is a marketer focusing on when he or she is sharing the details of how a brand's product works? - ANS - Consideration A company that owns agencies and other types of marketing, media, and advertising companies is called a(n): - ANS - Holding company An Independent agency is an agency not owned by a holding company such as Merkle, Horizon Media, and RPA. - ANS - True Rewarding consumers who share a company's product on Facebook is an initiative focused on which stage in the consumer decision journey? - ANS - Advocacy When a consumer shares a brand's ad on a social site, this is a combination of what two types of media? - ANS - Paid and earned We connect to the internet primarily by browser on both desktop and mobile devices. - ANS - False This type of search provides results based solely on relevancy and does not cost a website anything if a person clicks on its link. - ANS - Organic An ad's dimensions, width, and height, are measured using what? - ANS - Pixels When a consumer shares a brand's ad on a social site, this is a combination of what two types of media? - ANS - Paid and earned SEM stands for Search Engine Marketing and is the name given to what kind of search? - ANS - Paid Which of the following ad formats i [Show More]

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