CHAPTER TWO
Discussion Questions
1. How would you characterize the competitive strategy of a high-end
department store chain such as Nordstrom? What are the key customer
needs that Nordstrom aims to fill?
The Nordst
...
CHAPTER TWO
Discussion Questions
1. How would you characterize the competitive strategy of a high-end
department store chain such as Nordstrom? What are the key customer
needs that Nordstrom aims to fill?
The Nordstrom web site states the following. Over the years, the Nordstrom
family of employees built a thriving business on the principles of quality, value,
selection, and service. Today, Nordstrom is one of the nation’s leading fashion
retailers, offering a wide variety of high-quality apparel, shoes, and accessories
for men, women, and children at stores across the country. We remain committed
to the simple idea our company was founded on, earning our customers’ trust one
at a time.
Nordstrom fills customer needs for high quality fashion merchandise and
outstanding levels of customer service. Price is no object for the typical
Nordstrom shopper.
2. Explain the major difference between demand uncertainty and implied
demand uncertainty using the example of the Iphone 6 plus.
3. What would be the impact of increasing product variety on implied demand
uncertainty in the case of a convenience store like 7-11?
When customers go to a convenience store chain such as 7-Eleven, they go there
for the convenience of a nearby store and are not necessarily looking for the
lowest price. Implied demand uncertainty would be high as customers are
looking for a variety of products and convenience versus cost and demand levels
are hard to predict.
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4. Is it correct to say that the implied demand uncertainty will correlate with
the characteristics of demand, particularly for high-markdown products?
Why?
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