MKTG, 5th Canadian, Edition by Charles Lamb, Joe Hair TEST BANK

Test Bank for MKTG, 5th Canadian, Edition, 5ce by Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Janice Shearer TEST BANK ISBN-13: 9780176910075 FULL CHAPTERS INCLUDED Chapter 1: An Introd ...

Test Bank for MKTG, 5th Canadian, Edition, 5ce by Charles W. Lamb, Joe F. Hair, Carl McDaniel, Marc Boivin, David Gaudet, Janice Shearer TEST BANK ISBN-13: 9780176910075 FULL CHAPTERS INCLUDED Chapter 1: An Introduction to Marketing 1-1 What Is Marketing? 1-2 The Evolution of Marketing 1-3 Key Marketing Terms 1-4 Why Marketing Matters Awake Chocolate Continuing Case: A Delicious Way to Get Energy Chapter 2: The Marketing Environment, Social Responsibility, and Ethics 2-1 The External Marketing Environment 2-2 Competitive Factors 2-3 Regulatory Factors 2-4 Economic Factors 2-5 Social Factors 2-6 Demographic Factors 2-7 Technological Factors 2-8 Corporate Social Responsibility and Ethical Behaviour in Business Awake Chocolate Continuing Case: Doing Right by Resources Chapter 3: Strategic Planning for Competitive Advantage 3-1 The Importance of Strategic Planning 3-2 Strategic Directions - Designing the Business Portfolio 3-3 Business Planning for Competitive Advantage 3-4 Marketing Planning 3-5 Marketing Plan Implementation, Evaluation, and Control 3-6 Effective Strategic Planning Awake Chocolate Continuing Case: Marketing Strategy with Energy Part 1 Case: Uber-izing Food Delivery Shows Limitations Part 2: Analyzing Marketing Opportunities Chapter 4: Marketing Research and Analytics 4-1 Marketing Research and Marketing Analytics 4-2 The Marketing Research Process 4-3 The Impact of Technology on Marketing Research and Marketing Analytics 4-4 Marketing Analytics and Marketing Strategy 4-5 Data Collection Concerns 4-6 When to Use Market Research or Marketing Analytics Awake Chocolate Continuing Case: Scrappy Little Research Chapter 5: Consumer Decision Making 5-1 The Importance of Understanding Consumer Behaviour 5-2 Consumer Decision-Making Process 5-3 Types of Consumer Buying Decisions and the Significance of Consumer Involvement 5-4 Cultural and Social Factors Affect Consumer Buying Decisions 5-5 Individual Influences on Consumer Buying Decisions 5-6 Psychological Influences on Consumer Buying Decisions Awake Chocolate Continuing Case: Taste Drives Decisions Chapter 6: Business Marketing 6-1 What Is Business Marketing? 6-2 Business versus Consumer Marketing 6-3 The Network and Relationships Approach to Business Marketing 6-4 Fundamental Aspects of Business Marketing 6-5 Classifying Business Customers 6-6 Business Buying Behaviour 6-7 Business Marketing Online Awake Chocolate Continuing Case: 2B2B or Not 2B2B Chapter 7: Segmenting, Targeting, and Positioning 7-1 Market Segmentation 7-2 Bases for Segmenting Consumer Markets 7-3 Criteria for Successful Segmentation 7-4 Steps in Segmenting a Market 7-5 Strategies for Selecting Target Markets 7-6 Positioning Awake Chocolate Continuing Case: Target Market Time Traveller Chapter 8: Customer Relationship Management (CRM) 8-1 What Is Customer Relationship Management? 8-2 The CRM Cycle 8-3 Privacy Concerns and CRM 8-4 The Future of CRM Awake Chocolate Continuing Case: Mindset More Than Machine Part 2 Case: Indigo Where? Part 3: Product Decisions Chapter 9: Product Concepts 9-1 What Is a Product? 9-2 Types of Consumer Products 9-3 Product Items, Lines, and Mixes 9-4 Branding 9-5 Packaging 9-6 Global Issues in Branding and Packaging 9-7 Product Warranties Awake Chocolate Continuing Case: Approachable Packaging Chapter 10: Developing and Managing Products 10-1 The Importance of New Products 10-2 The New-Product Development Process 10-3 Global Issues in New-Product Development 10-4 The Spread of New Products 10-5 Product Life Cycles Awake Chocolate Continuing Case: Disrupting Energy Chapter 11: Services and Non-Profit Organization Marketing 11-1 How Services Differ from Goods 11-2 Service Quality 11-3 Marketing Mixes for Services 11-4 Relationship Marketing in Services 11-5 Internal Marketing in Service Companies 11-6 Non-Profit Organization Marketing Awake Chocolate Continuing Case: Essential Service of Caffeine Part 3 Case: Hershey's Focus on Innovation Part 4: Pricing Decisions Chapter 12: Setting the Right Price 12-1 The Importance of Price and the Pricing 12-2 The Pricing Process 12-3 The Legality and Ethics of Setting a Price Awake Chocolate Continuing Case: Sell Value over Price Part 4 Case: Pricing Tactics at Costco Part 5: Distributing Decisions Chapter 13: Marketing Channels and Supply Chain Management 13-1 The Nature of Marketing Channels 13-2 Channel Intermediaries and Their Functions 13-3 Types of Marketing Channels 13-4 Making Channel Strategy Decisions 13-5 Handling Channel Relationships 13-6 Managing the Supply Chain 13-7 Distribution Challenges in World Markets Awake Chocolate Continuing Case: A Taste for Channel Success Chapter 14: Retailing 14-1 The Role of Retailing 14-2 Classification and Types of Retail Operations 14-3 The Rise of Nonstore Retailing 14-4 Franchising 14-5 Retail Marketing Strategy 14-6 Addressing Retail Product/Service Failures 14-7 Retailer and Retail Consumer Trends and Advancements Awake Chocolate Continuing Case: Micro Mart, Macro Potential Part 5 Case: Apocalypse . . . Soon? Part 6: Promotion Decisions Chapter 15: Marketing Communications 15-1 The Role of Promotion in the Marketing Mix 15-2 Marketing Communication 15-3 The Goals of Promotion 15-4 The Promotional Mix (AKA Integrated Marketing Communications - IMC) 15-5 Promotional Goals and the AIDA Concept 15-6 Integrated Marketing Communications and the Promotional Mix Awake Chocolate Continuing Case: Nevil, the Communicator Chapter 16: Advertising, Public Relations, and Direct Response 16-1 What Is Advertising? 16-2 Major Types of Advertising 16-3 Creative Decisions in Advertising 16-4 Media Decisions in Advertising 16-5 Public Relations 16-6 Direct-Response Communication Awake Chocolate Continuing Case: Terms of Engagement Chapter 17: Sales Promotion and Personal Selling 17-1 What Is Sales Promotion? 17-2 Tools for Consumer Sales Promotion 17-3 Tools for Trade Sales Promotion 17-4 Personal Selling 17-5 Relationship Selling 17-6 The Selling Process Awake Chocolate Continuing Case: Strategic Sampling Chapter 18: Social Media and Digital Strategies 18-1 What Is Social Media's Role in Integrated Marketing Communications? 18-2 The Tools of Social Engagement 18-3 Mobile's Role in Digital Marketing 18-4 Search: SEO and SEM 18-5 Designing a Digital Marketing Strategy