Marketo Certified Expert Exam Sample Questions

Marketo Certified Expert Exam Sample Questions In the Marketo Forms 2.0 editor, which function does Mask Input provide? - ✔✔Enforces a specific format for the field You have three mandatory fields that you want to al ...

Marketo Certified Expert Exam Sample Questions In the Marketo Forms 2.0 editor, which function does Mask Input provide? - ✔✔Enforces a specific format for the field You have three mandatory fields that you want to always show on your form and five additional fields you want to ask over time. If you want to have a total of five fields visible to the user, which option should you choose for progressive profiling? - ✔✔Number of blank fields = 2 Deleting a list - ✔✔Does not delete the leads in the database What is the size limit for images and files uploaded to Marketo? - ✔✔- 50 MB What information is NOT displayed on the Email send program dashboard? - ✔✔Soft Bounces Which kind of styling is allowed in the text version of an email? - ✔✔Styling is not allowed If a marketer wanted to limit his/her web page activity report to only show leads in Germany, which of the following sections would you modify? - ✔✔Smart List Date/Time tokens can be used in Advanced wait steps for which type of campaign? - ✔✔Trigger Campaigns In SEO, which of the following describes the page optimization score? - ✔✔An overall ranking of how well your page is optimized for search. Which of the following is not a field type available when creating a custom field in Marketo? - ✔✔String Where in the Marketo system can you generate a list of PURLs in an excel file? - ✔✔Export in Smart List/Static List In order for an email to be used in a smart Campaign - ✔✔It must be approved. Which of the following standard user roles cannot access the Design Studio? - ✔✔Analytics User When merging records, which of the following is TRUE? - ✔✔The lead selected by the user will remain You should use Leads by Source Report to do which of the following? - ✔✔Compare the lead generating and opportunity creation performance of your lead sources. Progressive Profiling - ✔✔Is used to capture additional new information for a lead. Which describes a PURL - ✔✔A dynamic landing page that is personalized based on the URL When initially creating a program, which of the following is NOT an option - ✔✔Cost A marketer wants to wait one day to send an auto response email to a lead that filled out a form. However, the email should only be sent on a business day. Which feature should the marketer use to ensure the email is not sent on a weekend? - ✔✔Advanced Wait Properties When adding a custom column to a report, where does the data come from? - ✔✔Imported List You want to set a batch campaign to run on a consistent and ongoing basis. How frequently can batch campaigns be scheduled to recur? - ✔✔Daily If you want to figure out how many people converted on a Marketo landing page, which report would you use? - ✔✔Landing page performance Where in Marketo do you define segments that can be used in emails? - ✔✔Lead Database Which of the following item(s) will communication limits apply - ✔✔All programs and smart campaigns In a smart campaign flow step, the marketer needs to choose an email. If the marketer says the content depends on some criteria, which of the following could NOT be used in Marketo to send different emails (or email content) to different subaudiences? - ✔✔Identical smart campaigns Which of the following does an Administrator NOT have the ability to change in a Marketo instance? - ✔✔Primary email address A marketer would like to know which records have opted out of receiving emails. Which system smart list would give them the information? - ✔✔Unsubscribed leads The default entry types for the Marketing Calendar will be which of the following? - ✔✔Email Programs and Smart Campaign with email What is an Engagement Campaign? - ✔✔An engagement campaign is a method of nurturing leads through regular touches, generally via email. What action will occur to previously created programs when a new required tag is created? - ✔✔The program will have no value for the required tag. Which of the following is the correct format to import a list into Marketo? - ✔✔Comma separated values text document To include information about an archived email in a report, you must do which of the following? - ✔✔Include it as a filter under the set up section of the report, using the email performance report Which types of activities are NOT visible in the leads activity log? - ✔✔Smart list qualification Which tab on the lead detail page will you find information from a CRM account field? - ✔✔Company information What is the Program Analyzer used to do? - ✔✔It is used to analyze all programs allowing you to modify four dimensions (yaxis, xaxis, size of bubble, and color) Which folder in the Design Studio do uploaded images and assets go? - ✔✔Images and Files folder Which statement is true regarding an anchor entry? - ✔✔It is used as a reference when rescheduling all entries in a program Which of the following channel types would you use if creating a new program for lead nurture? - ✔✔Engagement When would you use a static list? - ✔✔When you want to import leads form another system When adding filters to a Smart List, which feature allows you to control how they are applied? - ✔✔Smart List Rules Logic When editing a channel, you see the same number associated with two Program statuses: REJECTED 30 | WAIT LISTED 30. Which does this imply? - ✔✔A change program status flow step will allow a lead to move between the two statuses at any time. The Assets tab of a program allows you to: - ✔✔View all local program assets at a glance How do you add an additional Tag Value to an existing Tag Type? - ✔✔Go to Admin > Tags > New > Add New Tag Value The Remove from Flow action is used to: - ✔✔Stop a lead from progressing in a Smart Campaign Which of the following describes a Static List? - ✔✔A container for a set of leads What is an email auto response? - ✔✔A trigger campaign email sent in response to a specific action. A marketer wants to manually upload a list of leads in Marketo. What list format should they use? - ✔✔CSV (Comma separated values) Which of the following is an add choice in the send email flow step in a Marketo Campaign? - ✔✔Random sample When sending an HTML email, it is best practice to do which of the following? - ✔✔Create a text version A marketer has created the following smart list WEB PAGE: IS BLOG.MARKETO.COM. Which leads will the smart list include? - ✔✔All known leads that visted blog.marketo.com. Which of the following is NOT a good use of the Change Data Value flow actions in marketo? - ✔✔Clean up of duplicate records Why can asset names be reused in different Marketo programs? - ✔✔The program name is pre pended to every asset. A marketer wants to personaliz