D080 UNIT 2 - Study Guide Questions
(GLOBAL) Already Passed
What is globalization? ✔✔the growing global economic, cultural, and political integration and
interaction
what business opportunities are presented by globa
...
D080 UNIT 2 - Study Guide Questions
(GLOBAL) Already Passed
What is globalization? ✔✔the growing global economic, cultural, and political integration and
interaction
what business opportunities are presented by globalization? ✔✔economic growth, spread of
technology and innovation, lower cost of products, access to new markets
what are the economic effects of globalization? ✔✔reduces cost of manufacturing, consumers
have a wider variety of goods
what are the political effects of globalization? ✔✔reduced importance of nation-state
governments (global institutions often replace or extend national functions to facilitate
international agreement)
what are the cultural effects of globalization? ✔✔increased cross-cultural contacts, decrease in
the uniqueness of once-isolated communities, global domination of American culture, erasure of
other cultures
what are some favorable arguments for globalization? ✔✔spread of technology and innovation,
lowered rates of poverty in developing nations
what are some arguments AGAINST globalization? ✔✔unemployment due to jobs moving
overseas for lower production costs, significant increases in inequality between business owners
and common people in developed nations
what are the different forms of international business? ✔✔1. organizations (any company, large
or small)
2. governmental organizations (embassies, consulates, NAFTA, etc.)
3. NGO's (non-governmental organizations such as non-profits and volunteer organizations -
UNICEF, Greenpeace, World Wildlife Fund)
what is the first stage of entering a global market? ✔✔market entry - companies enter new
countries using business models similar to the ones deployed in their home markets.
what is the second stage of entering a global market? ✔✔(product specialization), companies
transfer the full production process of a particular product to a single, low-cost location and
export the goods to various consumer markets.
what is the third stage of entering a global market? ✔✔(value chain dis-aggregation) - companies
separate the production process and focus on completing each activity in the most advantageous
location. (a single product might be manufactured in several different places and assembled into
final products elsewhere.)
what is the fourth stage of entering a global market? ✔✔(value chain re-engineering) - increase
cost savings by redesigning processes to suit local market conditions by substituting lower cost
labor for capital.
what is the fifth (and final) stage of entering a global market? ✔✔(creation of new markets) -
market expansion (allows companies to substantially lower their sticker prices in both old and
new markets and to expand demand.)
what are the four drivers of globalization? ✔✔market, cost, competition, government
how does market drive globalization? ✔✔As customers in different parts of the world
increasingly demand similar products and services, opportunities for scale arise through the
marketing of somewhat standardized offerings. (example: technology products are relatively the
same no matter what location - but soft drinks may vary depending on region or culture.)
how does cost drive globalization? ✔✔efficiency and costs vary from country to country and
global firms can take advantage of this fact; opportunity to build global scale economies and the
high product development costs
how does competition drive globalization? ✔✔High levels of trade, competitive diversity, and
interdependence increase the potential for industry globalization
how does government drive globalization? ✔✔the presence or absence of favorable trade
policies, technical standards, policies and regulations, and government-operated or subsidized
competitors or customers
what is the difference between the world is flat view and the CAGE analysis? ✔✔The world is
flat view is a metaphor for the playing field being flattened with an increasingly globalized
community, with competitors having equal opportunities. The CAGE analysis sees Culture,
Administration, Geography, and Economics as barriers to global activity.
how does (G)geography act as a barrier, acc
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