ASSESSMENT > BSBPEF501 Assessment task 2 Australian Pacific College BSBINM 201

• Skills Test - Implement systems and process that support the personal and professional development of self and others Instructions provided to the student: Assessment task description: • This is the second (2) asse ...

• Skills Test - Implement systems and process that support the personal and professional development of self and others Instructions provided to the student: Assessment task description: • This is the second (2) assessment task you must successfully complete to be deemed competent in this unit of competency. • This assessment task is a Skills Test. • This assessment task consists of six (6) practical demonstration activities. ▪ Activity 1: Develop a plan for your own personal and professional development ▪ Activity 2: Develop personal and professional development plans for the team members ▪ Activity 3: Facilitate and implement personal and professional development activities ▪ Activity 4: Measure and monitor the outcomes of personal and professional development activities ▪ Activity 5: Develop an implementation plan for own personal and professional development ▪ Activity 6: Meeting to discuss your own personal and professional development needs • You will receive your feedback within one (1) week, and you will be notified by your trainer/assessor when your results are available. • You must attempt all activities of the project for your trainer/assessor to assess your competence in this assessment task. Applicable conditions: • This skill test is untimed and is conducted as an open book assessment (this means you are able to refer to your textbook or other learner materials during the test). • You will be assessed independently on this assessment task. • No marks or grades are allocated for this assessment task. The outcome of the task will be Satisfactory or Not Satisfactory. • As you complete this assessment task, you are predominately demonstrating your skills, techniques and knowledge to your trainer/assessor. • Your trainer/assessor may ask you relevant questions during this assessment task Resubmissions and reattempts:• Where a student’s answers are deemed not satisfactory after the frst attempt, a resubmission attempt will be allowed. • The student may speak to their trainer/assessor if they have any difficulty in completing this task and require reasonable adjustments. • For more information, please refer to the Training Organisation’s Student Handbook. Location: • This assessment task may be completed in: ☐ a classroom ☒ learning management system (i.e. Moodle), ☐ workplace, ☐ or an independent learning environment. • Your Trainer/Assessor will provide you with further information regarding the location for completing this assessment task. Purpose of the assessment The purpose of this assessment task is to assess the student’s knowledge and skills essential to manage personal and professional development in a range of contexts and industry settings. • Skill to develop and implement a plan for own personal and professional development • Skill to manage the personal and professional development of at least two other individuals. • Skill to identify the roles and responsibilities of team members • Skill to support individuals to develop work goals that align with their role and responsibilities • Skill to facilitate team member access to relevant personal and professional development activities • Skill to use technology to organise and prioritise tasks and commitments of a team or work area • Skill to research and implement techniques for maintaining health and wellbeing of self and others • Skill to develop personal work goals, plans and activities to meet work goals • Skill to measure personal work performance, including assessing competency against competency standards • Skill to participate in personal and professional development activities to develop professional competence. Task instructions • The purpose of this assessment task is to assess the students’ knowledge essential to implement systems and process that support the personal and professional development of self and others. • The student will take on the role of the team leader in the workplace.• The team must have two (2) team members, not including the student. • The student will have the responsibility to manage the team members. • For Activity 2, 3, 4 and 6 o If the meeting is a face-to-face meeting ▪ The trainer/assessor will supervise/observe the meeting as well ▪ The student must complete meeting agenda, meeting minutes and associated templates o If the meeting is conducted online ▪ The student must use video conferencing tools such as zoom ▪ The student must record the meetings and send the recorded meetings to the trainer/assessor. ▪ The student must complete meeting agenda, meeting minutes and associated templates ▪ The trainer/assessor will assess the meeting based upon the recorded meeting and the templates completed. • The student must use the templates provided to document their responses. • The student must follow the word-limits specifed in the templates. • The trainer/assessor must assess the student using the performance checklist provided.Assessment Task 2: Skills Test Case study Online Media Solutions is a marketing and web development business based in Melbourne, Australia. From idea to design, development and marketing, we achieve results for our clients and grow their business. We have ventured into the web service industry to offer our superior and unique services to small businesses and organisations. Our experience and expertise in web sales and e-commerce give us the backing to provide solutions that are currently lacking in the market. There is an all-time high demand for web development and marketing for small businesses with signs of rising further. Interestingly, few web developers have taken advantage of this opportunity, leaving the industry with no dominant provider. The high costs of the projects and the focus on more prominent companies and organisations could be the contributing factor as to why this market remains untapped. We have a system that will reduce the project costs dramatically, giving us the opportunity to offer quality services at reduced prices. Mission Our professional team of specialists with industry expertise deliver solutions not only for leading brands but also for non-proft organisations and innovative startup businesses. We aim to reach success by providing unique yet creative solutions to our customers that will elevate their online presence. Our vision Quality web solutions with a sound technical foundation that enable our clients to impress their customers and improve their online image worldwide. We want to make our customers stand out in the online environment and become the leading provider of online services for small and medium-sized businesses. Keys to success • We will offer quality web services to small businesses and organisations at affordable prices. • Customised and tailored services. • Establishment of alliances and partnerships with internet service providers and organisations involved in computer consultancy Services offered We offer the following services to our clients: • Interface and Web Design Services o Web design o E-commerceo Web development o Responsive web design • WordPress Development Solutions • HTML and CMS Development Services • Coding • Graphic Design o Logo design • Application development • Online marketing o Online reputation management o Search Engine Optimisation o Pay Per Click (PPC) Marketing o Content marketing o Social media marketing o Online Email Marketing • Copyrighting o Content and Production Copyright • Web hosting and support Values • Quality service to our clients • Integrity and accountability • Reliability • Quality • Innovation • Respect Strategic directionsThe strategic direction of Online Media Solutions is to achieve its mission and vision through: • Operational effciency • Engaging with customers through quality research and understanding supported by marketing techniques • Establishing a reputation for exceptional customer service and end to end solutions • Supporting staff performance by offering ongoing training and professional developmentOrganisational hierarchy BSBPEF501 Student Assessment Information Pack V1 Page 7 of 56BSBPEF501 Student Assessment Information Pack V1 Page 1 of 56 Personal and professional development requirements Online Media solutions have the policy to conduct the personal and professional development of employees every six (6) months. This is to ensure that the team members have the required relevant and up to date knowledge and skills to complete their job responsibilities. This also ensures that the employees are aware of changing trends and directions in an industry. As per the professional development policy and procedures, the team leader of each department is responsible for conducting personal and professional development of self and their team members. The team leader reports to the Operations Manager. Your department You are working as a Team leader (Online Marketing) at Online Media Solutions. Your team have the following members: • Digital Marketing Executive • Search Engine Optimiser - SEO Executive • Digital marketing copywriter The roles and responsibilities of self and team members are as follow: Team leader (Online Marketing) Operational roles and responsibilities • Develop, implement, and manage marketing campaigns that promote the products and services of a company. • Enhance brand awareness in the digital space. • Drive website traffc and acquire leads. • Measure site traffc, identify and evaluate new digital technologies and optimise marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Personal and professional development roles and responsibilities • Develop and implement your own personal and professional development • Manage personal and professional development of the team members • Identify the roles and responsibilities of team members • Support the team members to develop work goals that align with their role and responsibilities • Facilitate team member access to relevant personal and professional development activities• Organise and prioritise tasks and commitments of a team or work area • Maintain health and wellbeing of self and others • Develop personal work goals, plans and activities to meet work goals • Measure personal work performance against competency standards • Participate in personal and professional development activities to develop professional competence. Digital Marketing Executive • Develop and manage digital marketing campaigns • Manage the organisation’s website • Optimise content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc • Track the website trafc fow and provide internal reports regularly • Fix any error in online content and arrange webinars and webcasts • Attend networking events and product launches. • Identify new digital marketing trends and ensure that the brand is in front of industry developments. • Work on SEO of the website pages. • Edit and post content, videos, podcasts, and audio content on online sites • Promote the company’s product and services in the digital space. • Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Search Engine Optimiser - SEO Executive Here are the digital marketing roles and responsibilities of an SEO executive: • Conduct on-site and off-site analysis of clients in various industries. • Compile performances report using Google Analytics program. • Keep attention to the updates of Google’s Algorithm. • Contribute to the company’s blog for on-page and off-page optimisation. • Conduct keyword research according to the latest keyword research strategies. Digital marketing copywriter Here are the job digital marketing roles and responsibilities of a digital copywriter: • Tailor the content and style of writing assignments according to their purpose like sell orBSBPEF501 Student Assessment Information Pack V1 Page 1 of 56 inform. • Understand the target audience because content writing is not for clients. It’s for the readers. So, a copywriter should understand the interests of the target audience. • Work with a different team to ensure quality results and quality visual elements of the web page complementing the words. • Identifying interesting and fresh angles every time for an article • Write for blogs, web pages, social media, eBooks, slogans, and video script. • Assist with the business pitches to win new clients and projects. • Provide digital contents such as video, infographics, and images, etc. Current strengths, weaknesses and competency standards of the team members Based on the outcomes of the annual performance review, the following were the strengths, weaknesses and areas of improvement identified: Team leader (Online Marketing)