HubSpot Marketing Certification Questions and Answers 2023

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Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. S... ocial media is a one-to-one medium you can use to market in a direct, human way. Social media has better advertising options than traditional media. Ans- Social media is a one-to-one medium you can use to market in a direct, human way. When you dig deeper into the development of your buyer persona, what type of information do you want to consider? Psychographics Return on investment Advertising results Word of mouth Ans- Psychographics What is a vanity metric? A metric that shows the sentiment of your brand in social A key performance indicator (KPI) that shows you how popular your company is A surface-level metric that doesn't correlate with your business success Ans- A surface-level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. True False Ans- True Which KPI will executives be more responsive to? Reach Retention and loyalty Engagement Return on investment (ROI) Ans- ROI Why should you start planning the structure of your team by looking at business goals? To help you determine what channels and content you'll need and the staffing to make it happen. To know if advertising is a priority so you can allocate enough funds. To satisfy company stakeholders. To understand if roadblocks such as lack of time and lack of people are obstacles that you'll need to overcome. Ans- To help you determine what channels and content you'll need and the staffing to make it happen. Which of the following steps is NOT one you need to think about when planning how to structure your social team? Plan your business and social goals one to three years out. Consider your stakeholders' needs. Allocate or advocate for resources. Gather industry data to support your goal. Ans- Gather industry data to support your goal. True or false? You should develop your social media budget before you create your social media plan. True False Ans- False What did Simon Sinek recommend you do to get people to buy in to your products or ideas? Be clear about all the features so that the customer is not confused. Outline all the steps you're planning on taking to make sure that the product/project meets the customer's needs. Explain to the customer why they need what you're selling. Tell them how your product/project has worked for other types of people or companies. Ans- Explain to the customer why they need what you're selling. Social media listening can help ______. your marketing research team only your sales team find opportunities your product team learn from feedback the people in all parts of your organization do their jobs better Ans- the people in all parts of your organization do their jobs better Before you post anything on social media, you should have a clear understanding of your _______. buyer persona advertising budget team dynamic promotion schedule Ans- buyer persona Which of the below statements about social listening is true? It gives you the opportunity to measure the performance of your social media. It can ruin your reputation. It can help you monetize your services. It can help you filter messages so your customer service staff doesn't have to deal with them directly. Ans- It gives you the opportunity to measure the performance of your social media. Why would you want to identify who your brand superfans are and reward them? You can measure the results from social marketing campaigns when influencers participate. People are more likely to purchase a product if a friend or someone they admire mentions it in social media. You can learn a lot about how influencers work with your competition. It will help you know what content performs best on a social network. Ans- People are more likely to purchase a product if a friend or someone they admire mentions it in social media. True or false? When starting out, make sure you are engaging with customers on every single social media channel. True False Ans- False To be a part of the social conversation, you don't necessarily have to be the subject of it. True False Ans- True The following are all ways that social media monitoring can benefit your business, except: Supporting existing customers by answering questions about your product or service Listening and centralizing social conversations about an ongoing marketing campaign Measuring the performance of your latest email marketing campaign informing your recruiting efforts to help align job descriptions with candidate expectations Ans- Measuring the performance of your latest email marketing campaign Inbound is all about being ________-centric, not competitor-centric. employee shareholder customer brand Ans- customer When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over time, can be used to inform your _______. your content strategy your product roadmap your service offering all of these things Ans- all of these things What should you do if your competitor experiences a big, public blunder? Release the hounds! Your sales reps will love this opportunity. Be empathetic and helpful towards your competitor's customers. Take the opportunity to share with your customers how this would never happen to you, or to your customers. Do nothing. Eye on the prize! Ans- Be empathetic and helpful towards your competitor's customers. What does "content curation" mean? Gathering content creators to create content for your brand Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations Gathering content that others have created and passing it off as your own Ans- Gathering content that's relevant to a particular topic or area of interest and then sharing it with your audience with proper citations Why should you include content curation in your social strategy? It saves time and money. It builds industry connections. It helps you post a larger variety of content. All of the above Ans- All of the above What's a reason why working with influencers and encouraging user-generated content is important? Changing algorithms on the social platforms People trust recommendations from individuals over brands General Data Protection Rules (GDPR) on privacy limit brand exposure All of the above Ans- all of the above True or false? Influencer marketing and user-generated content will help you bypass some social media platform rules to help you reach your audience. True False Ans- False True or false? Working with journalists and media personalities is just like working with other influencers. True False Ans- False True or false? It's possible to pay some influencers with a gift card. True False Ans- True What's one reason why brands may fear encouraging user-generated content? UGC helps other users connect, which then builds a stronger community. UGC can end up costing the company a lot of money. UGC comes directly from users, and content creation is out of the brand's control. UGC creates a competitive advantage that's inherently difficult to replicate. Ans- UGC comes directly from users, and content creation is out of the brand's control. True or false? People want to talk to people, not brands. True False Ans- True True or false? Responding to your audience directly can negatively impact your reputation. True False Ans- False True or false? Engaging with a customer one-to-one can help a business amplify their reach. True False Ans- True Which of these tactics will help you foster more general social engagement? Being funny Asking for reviews Tagging individuals in social posts Starting a Facebook group Using emojis All of the above Ans- All of the above! True or false? Companies delivering customer service see an annua [Show More]

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