CASE - A description of a situation
Usually describes how the current position developed and what a key personality in the
case is currently facing
Maybe accurate descriptions of real situations or fictions (for fe
...
CASE - A description of a situation
Usually describes how the current position developed and what a key personality in the
case is currently facing
Maybe accurate descriptions of real situations or fictions (for fear of revealing
information
Typically a record of business issues, facts, opinions and prejudices upon which
decisions have to depend
CASE METHOD - discussion-based, interactive, participatory learning method
offers a practical shared vehicle for engaging students' interest
challenges participants to analyze, critique, and make judgments
brings realities of the business world in classroom situations
meant to test the ability of the students to apply the theories that they have learned
provide the students opportunity to gain experience in presenting their ideas to others
Lecture - ❑ ideal for introduction of concepts, theories, principles, etc.
❑ basic assumption: lecturer knows more about the topic than anybody else in the
room
❑ success/failure of the process is based on rate of absorption of new information (as
measured by exam results)
❑ professors serve as center stage; students as stenographers
❑ efficient way of shooting information and analysis to the students
Case - ❑ ideal for application of concepts, theories, principles, etc.
❑ basic assumption: all participants can contribute to the learning process
❑ success/failure is based on level of participation/interaction (as measured by the
level of excitement during discussion)
❑ professors take the passive role serving as moderators and wrapping up the case
after the discussion; students do most of the talking
❑ interactive and indirect; effective but less efficient
SKILLS DEVELOPED BY THE CASE METHOD - Analytical skills
Application skills
Creative skills
Communication skills
Social skills
Self-analysis skills
Decision-making skills
Analytical skills - Information handling (organization, classification, evaluation)
Application skills - applying concepts, techniques, etc., diagnosing, making decisions
Creative skills - creativity in generating solutions
Communication skills - public speaking (oral presentation)
use of visual aids
defending your viewpoint
convincing others of one's arguments or persuading
listening
Social skills - interacting with the other members of the group
Self-analysis skills - analysis of one's values, inclinations, risk-taking ability, and
attitudes
Decision-making skills -...
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