CDP Practice Questions & Answers, 100% Accurate, graded A+. latest update.

Document Content and Description Below

CDP Practice Questions & Answers, 100% Accurate, graded A+. latest update. True or False: it is not possible to safely activate CDP data to the vendor ecosystem, AppExchange. - ✔✔-False wha ... t does it mean to build a trust-based, first-party data asset? A. track consent preferences of known and unknown data while complying with consumer privacy laws. B. ensure opt-in consents are collected for all email marketing as required by law. C. Pass the trust-based compliance rules as a first-party data asset is added to CDP. D. Obtain competitive data from reliable sources through interviews, surveys, and polls. - ✔✔-A what are 3 marketer use cases that are solved with CDP a. customer resolution b. loyalty management c. audience suppression d. social listening e. LTV modeling - ✔✔-a, c, e what are 2 big differentiators of the marketing cloud CDP a. very information technology (IT) centric and developer heavy b. integrates with appexchange c. only allows salesforce data d. user-friendly interface and built on lightning - ✔✔-b, d what does identity mean as a capability a. consumer or activate data to any cloud and any application b. create smart segments and activate anywhere c. connect, match, and resolve customer data d. embed data with intelligence and make it available to analytics systems - ✔✔-c what are three out-of-the-box product capabilities of CDP a. segment and enrich b. case resolution c. unify & identify d. email messaging e. activate data - ✔✔-a, c, e true or false: enterprises are selecting their customer data platforms largely based on where the weight of their first-party data resides - ✔✔-true which marketing tool is used for the advertising activation use case? a. marketing cloud advertising b. mobile software development kit (SDK) c. tableau d. marketing cloud personalization - ✔✔-a in terms of platform functionality, identify the statements that are true a. data is transformed, cleaned, and harmonized into the standard data model b. data storage has a maximum threshold c. data is only ingested in batches d. data can be activated in MC engagement, advertising, personalizaion, and intelligence e. data from SF, legacy systems, web and app data, and data lakes can be brought into CDP - ✔✔-a, d, e what does ingestion mean as a capability a. connect, match, and resolve customer data b. embed data with intelligence and make it available to analytics systems c. consume data from any cloud or app d. create segments and activate anywhere - ✔✔-c which of the following can marketers use to personalize messages for consumers based on their tastes? a. data streams b. metadata c. data imports d. A & B - ✔✔-b True or false: to effectively reach audiences anywhere, your CDP must be able to deliver your segments, across an entire ecosystem of networks - ✔✔-true which of the following are 2 steps in the CDP strategy a. develop a QA plan b. obtain cross-functional buy-in c. gather essential data d. create a unified individual - ✔✔-b, c what are 2 reasons why companies face fragmented data issues? a. department silos b. employees working from home c. misaligned business goals d. no ecommerce website - ✔✔-a, c what is first-party data? a. the entity providing data has no direct relationship with the user b. data provided by a partner or as a result of a relationship c. hashed data such as mobile Ad ID, first-party cookies, and hashed email addresses d. data that your company has collected directly from your audience - ✔✔-d which 3 topics are covered during a standard discovery process? a. identity data sources & mapping b. develop a UA plan c. define calculated insights d. use case definition e. identity resolution requirements - ✔✔-a, d, e what is third party data? a. the entity providing data has no direct relationship with the user b. hashed data such as mobile Ad ID, first-party cookies, and hashed email addresses c. data provided by a partner d. data that your company has collected directly from your audience - ✔✔-a what are the 5 stages of implementation? a. plan, design, build, test, deliver b. plan, architect, construct, validate, deploy c. why and what, taxonomy, data audit, profile strategy, computations d. kickoff, prepare, assess, validate, activate - ✔✔-b what do you need first to connect a MC account to CDP? a. a CDP passcode b. mapped data streams c. MC admin credentials d. setup bundles - ✔✔-c true or false: you can connect more than one SF account to a CDP - ✔✔-true true or false: a functional domain refers to where your instance is located in the SF public cloud infrastructure - ✔✔-true which of the following are requirements related to MC connectors? a. the user account on the MC side can have an infinite # of roles assigned b. on the MC side, the suer account must have only 2 roles assigned: admin & MC admin c. the user must have the enterprise BU (top level) assigned as default d. the user must have access assigned to any other child BU from where data needs to be ingested - ✔✔-b,c,d true or false: a single MCP dataset can be connected to multiple CDP instances - ✔✔-false which tab in the navigation manages the data coming into CDP? a. segments b. data streams c. activation d. data model - ✔✔-b connections between MC and a CDP instance are established at which level? a. account level b. BU level c. enterprise BU level d. individual user level - ✔✔-a which of the following reflects the correct order of the CDP setup process flow? a. configure admin user, provision CDP, create profiles and configure addit. users, connect to relevant SF clouds b. connect to relevant SF clouds, provision CDP, configure admin user, create profiles and configure addit. users c. provision CDP, connect to relevant SF clouds, configure admin user d. create profiles and configure addit. user, provision CDP, connect to relevant SF clouds, provision CDP - ✔✔-a what must the CDP admin user do first when setting up users in CDP? a. assign permission sets b. setup each user as an admin c. create profiles for each CDP user role d. configure data sources - ✔✔-c in a CDP setup for B2C commerce cloud, which type of commerce cloud instance can be connected to CDP? a. development instance b. production instance c. testing instance d. sandbox instance - ✔✔-b how many MC accounts can be connected to one or more CDP instances? a. 0 b. 1 c. as many as necessary d. 2 - ✔✔-b true or false: when working on a MCP integration featuring individual data sets divided by regions and brands, you can consolidate the data by connecting each individual data set into a single CDP instance - ✔✔-true to configure a MC connector within MC itself, to which two roles must the user account be assigned? a. admin & MC admin b. admin & mc standard user c. just admin, you can improve access by granting additional permissions to this user d. MC admin and standard user - ✔✔-a which of the following is a supported topology for CDP connectors? a. connections from multiple MC accounts to a single CDP (M:1) b. connecting multiple CDP instances to the same MCP data set c. Connections to non-production B2C commerce instances d. connecting more than one MCP dataset from a single or multiple personalization accounts to a single CDP instance (M:1) - ✔✔-d the user with which user CDP permission set manages the overall segmentation strategy and identifies that target campaigns? a. IT manager b. marketing manager c. data-aware specialist d. marketing specialist - ✔✔-b in the new data streams menu, which data sources are available for you to connect to the data stream? a. any online source b. amazon S3 c. amazon s3 & Mulesoft d. connected sources identified during the set-up process, mulesoft, and cloud-based options like amazon S3 or google cloud platform - ✔✔-d identify the 2 true statements a. the directory attribute can be left blank if the file data stream file is located in the root directory of the S3 bucket b. always specify the directory for Amazon S3 and google cloud platforms c. the directory specification value should always start with a character and end with a name d. the data stream file can be compressed with Zip and GZ compression standards - ✔✔-a, d This data set includes engagement events including opnes, clicks, bounces, complaints, unsubscribes, einstein engagement scores, campaigns a. email studio b. mobileConnect c. MobilePush d. Starter data bundles - ✔✔-a this data set includes engagement events, such as sends, opens, displays, un delivers, geofence entries and exits, push message template metadata a. email studio b. mobileconnect c. mobielpush d. starter data bundles - ✔✔-c this data set provides access to the messaging and engagement data, including campaign and journey details, and message template metadata a. email studio b. mobile connect c. mobile push d. starter data bundles - ✔✔-d this data set includes engagement events such as sends, delivers, un delivers, opt-ins, opt-outs, campaigns, journeys, SMS message template metadata a. email studio b. mobileconnect c. mobilepush d. starter data bundles - ✔✔- [Show More]

Last updated: 2 years ago

Preview 1 out of 29 pages