Business > EXAM > Samenvatting Operations Management 8th edition, Nigel Slack- Q&A (April 2023) (All)
Operations management - -"Is the activity of managing the resources that create and deliver services and products". (Slack and Brandon-Jones, 2019) -The operations function - -"Is the part of the... organisation that is responsible for operations management. Every organisation has an operations function because every organisation creates some type of service and/or product". (Slack and Brandon-Jones, 2019) -Input-transformation-output process - -Operations are processes that take in a set of input resources which are used to transform something, or are transformed themselves, into outputs of services and products. (Slack and Brandon-Jones, 2019) -Goods - -Tangible Can be inventoried Low customer contact Longer response time Capital intensive (Reid and Sanders, 2010) -Services - -Intangible Cannot be inventoried Higher customer contact Short response time Labour intensive (Reid and Sanders, 2010) -3 basic functions of enterprises - -1. Product/service development 2. Operations 3. Marketing (Slack, et al. 2007) -Input resources - -Transformed resources Transforming resources -Transformed resources - -Materials Information Customers -Transforming resources - -Facilities Staff -Transformation process - -Input resources ---------> ______________ _______ -------->Output ---------> Customers -Output - -Products and services that add value for the customers -Value chain model - -Gaining a customer Value creation Keeping the customer Pre-production services>>>Core processes>>>Post-production services ______________________________Measurement and feedback__________________________ -Amazon - -Gaining a customer Value creation Keeping the customer Pre-production services>>>Core processes>>>Post-production services - Product variety - Order fulfillment - Order tracking - Amazon website - Dist center location - Cust service & returns - Low prices - Shipping options - Product suggestions - Seller partnerships ______________________________Measurement and feedback__________________________ -core functions - -Product/service development Marketing Operations -Product/service development - -Coming up with new and modified services and products in order to generate future customer requests -Marketing - -Responsible for communicating the organisation's services and products to its markets in order to generate customer requests -Operations - -Responsible for the creation and delivery of services and products based on customer requests. -Engineering/technical function - -Understanding of process technology Analysis of new technology options -Accounting & finance function - -Provision of relevant data Financial analysis for performance and decisions -HR function - -Understanding of human resource needs Recruitment development and training -I.T. function - -Understanding of infrastructural and system need Provision of systems for design, planning and control and improvement -Volume-variety dimension for Netflix - -Volume = high Variety = middle Variation in demand = mid-low Visibility = low -Top-down perspective - -Operations strategy should align with what the whole group or business wants. (Slack and Brandon-jones, 2019) -Bottom-up perspective - -Operations strategy should learn from day-to-day activities to cumulatively build strategic capabilities. (Slack and Brandon-jones, 2019) -Outside-in (market requirements perspective): - -Operations strategy should translate the enterprise's intended market position to provide the required objectives for operations decisions. (Slack and Brandon-jones, 2019) -Inside-out (operations resource perspective) - -Operations strategy should develop the business's resources and processes so that its capabilities can be exploited in its chosen markets. (Slack and Brandon-jones, 2019) -Strategy - -setting broad objectives that direct an enterprise towards it overall goal. (Mintzberg, 1991) -Strategic decisions - -Are widespread in their effect on the organisation to which the strategy refers, define the position of the organisation relative to its environment, and move the organisation closer to its long-term goals. Thus, gaining an advantage over competitors by developing new capabilities that are attractive to the organisations target market. (Roth and Van der Velde, 1991) -Corporate strategy - -should position the corporation in its global, economic, political and social environment. This will consist of decisions about what types of business the group wants to be in, what parts of the world it wans to operate in, how to allocate its cash between its various businesses, and so on. -Business strategy - -Each business unit within the corporate group will also need to put together its own business strategy, which sets out its individual mission and objectives. This business strategy guides the business in relation to its customers, markets, competitors and the strategy of the corporate group of which it is a part of. -Functional strategy - -The operation, marketing, product/service development and other functions will then need to consider how best they should organise themselves to support the business's objectives. These functional strategies need to consider what part each function should play in contributing to the strategic objectives of the business. [Show More]
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