What is one of the most dynamic trends that is affecting current global business strategies? - -the trend toward the acceptance of the free market system among developing countries
-How has globalization impacted dome
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What is one of the most dynamic trends that is affecting current global business strategies? - -the trend toward the acceptance of the free market system among developing countries
-How has globalization impacted domestic markets in the United States? - -Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.
-What is an uncontrollable element for an international marketer? - -level of technology
-For an international marketer, the ________ can be altered in the long run and, usually, in the short run to adjust to changing market conditions, consumer tastes, or corporate objectives. - -controllable elements
-Which political action is most likely to favor international marketing? - -South Africa abolishing apartheid and the U.S. lifting the embargo
-Which global marketing strategy costs businesses more money to implement? - -global adaptation
-Which market entry strategy is the highest financial commitment, risk and marketing control? - -Direct Investment
-Using the research link provided in the Instructor Lecture Ch 1 to the Bureau of Economic Analysis, which country or region has the highest dollar amount of investment in the U.S.? - -Europe
-Compared to the foreign environment variables, which of the following uncontrollable variables is least likely to affect a domestic marketer? - -cultural forces
-Adaptation on the part of an international marketer is best described as - -a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.
-What was the most apparent reciprocal impact of the foreign economic assistance given by the United States following World War II? - -Purchases of U.S. agricultural products, manufactured goods, and services by the recipient countries increased.
-The rapid growth of war-torn economies and previously underdeveloped countries, coupled with large-scale economic cooperation and assistance that followed World War II, led to - -the rise of new global marketing opportunities.
-Which were the two major challenges faced by U.S. multinational corporations at the close of the 1960s? - -resistance to direct investment and increasing competition in export markets
-What is a defining characteristic of a balance-of-payments statement? - -It records all financial transactions between the residents of a country and those of the rest of the world.
-What is used to ensure that balance-of-payments records are always in balance? - -double-entry bookkeeping system
-Which account in the balance-of-payments statement is a record of direct investment, portfolio investment, and short-term movement of cash and technology to and from countries? - -capital account
-Which statement is true of tariffs? - -They increase special interests' privileges.
-What is one of the four ongoing activities that support the growth of international trade? - -International Monetary Fund
-What variable plays a major role as a free market regulator? - -price
-When Going Global, businesses should specify the _____________ and___________ product offerings. - -country; adapt
-Which of the following may best explain why the Japanese have such strong loyalty toward their companies? - -Confucian philosophy
-History helps us understand why nations behave the way they do. For this reason, most historians try to present information - -objectively
-Which of the following best describes the perception of geographical features such as mountains in the context of economic growth in Europe? - -They are impediments to efficient trade and communication.
-________ development is a joint approach among those who seek economic growth with "wise resource management, equitable distribution of benefits and reduction of negative effects on people and the environment from the process of economic growth." - -Sustainable
-Which source of energy is used most in America? - -oil and gas
-When studying the dynamics of global population trends, it is important to remember that - -the existence of sheer numbers of people is significant in appraising potential consumer markets.
-In the context of global population trends, a nation needs a fertility rate of about 2.1 children per woman to be able to - -maintain its population.
-________ represent(s) the attempts of countries to overcome economic and social imbalances created in part by the influence of geography. - -Trade routes
-What are the three main bases of world trade? - -differences in skills, economies, national resources
-An underpinning of all commerce is effective communications, knowledge of where goods and services exit and where they are needed and the ability to communicate instantaneously across vast distances. Facilitation this movement into the future one can observe the following shifts in examining world population and telecommunications: - -shift from the country to the city; shift to more technology changes in the future
-What action is important for marketers to take in order to be effective in a foreign market? - -learning to appreciate the intricacies of cultures different from their own
-In order for culture to exist it must be - -transmitted from one generation to the next.
-According to Edward Hall's comments on culture, which action could hurt companies and careers in foreign markets? - -ignorance of cultural differences in the foreign market
-New cola alternatives (Mecca Cola, Muslim Up, Arab Cola, and ColaTurka) sprang up after the military conflicts in the Middle East in 2003. This is an example that shows how - -specific events in history can influence consumer behavior.
-What is true of education and the literacy rate of a country? - -Numerous studies indicate a direct link between the literacy rate of a country and its capability for rapid economic growth.
-Compared with other societal forces, how does the role of government influence social culture? - -Governments influence thinking and behavior through the enforcement of a variety of laws affecting consumption and marketing behaviors.
-Modern medicine has thrived in the United States together with the use of herbal remedies from South America. This is an example of - -cultural borrowing.
-The aesthetics of a culture are found in - -the arts, music, dance, and dress.
-Innovations that are most readily accepted are those that - -hold the greatest interest within the society and those that are least disruptive.
-What is a factor that contributed to Euro Disney's poor performance during its first year of operation? - -managerial errors of judgment
-Marilee understands that if she wants her U.S.-based company to flourish in Italy, she must be tolerant of Italian customs and norms that might differ from what she deals with in the United States and also be humble and not assume that her current way of doing business is the only way to do business. What characteristic is Marilee demonstrating? - -adaptation
-________ would most likely be characterized as being an imperative business custom in many cultures. - -Establishing friendships
-Which form of business decision making is predominant in most Asian countries? - -group decision making
-A ________ time system typifies Western cultures like most North Americans, Swiss, Germans, and Scandinavians and causes them to concentrate on one thing at a time. - -monochronic
-People in Brazil describe themselves as late arrivers, allow greater flexibility in defining early and late, are less concerned about being late, and are more likely to blame external factors for their delay. Which system of time do the Brazilian people most likely operate on? - -polychronic
-Kim is the director of operations at her company and hires an agent to obtain a license to build a warehouse in an industrial district. The agent gets caught offering a bribe to a government official for issue of the license. Which of the following describes Kim's liabilities? - -The manager is liable if she was aware of the fact that part of the agent's fee will be used as a bribe.
-When considering the role of time in business, which of the following is true of P-time and M-time? - -As global markets expand, more businesspeople from P-time cultures are adapting to M-time.
-What is true of the findings of Transparency International's Corruption Perception Index (CPI)? And using the CPI index 2019 the following country is listed at the bottom of the list of 180 countries? - -higher levels of bribery have been found in low-income nations; Somalia
-Marcus is the director of a small company in Boston. He is trying to obtain parts from a manufacturer in Taiwan but that company is unwilling to send them because of government regulations limiting exports on small orders. Marcus calls the head of the manufacturing company and says he will pay him an extra $5,000 if he ships them anyway. What practice is Marcus using to obtain the parts? - -bribery
-It is estimated that 78 percent of today's website content is written in English, yet not every person in the world can read or understand English. What solution does the text suggest to make website content more universal? - -having country-specific websites so that everyone can communicate in their own language
-Adherence to the WTO inevitably means - -the loss of some degree of national sovereignty.
-What is one of the main political causes of instability in international markets? - -trade disputes
-Which action is most likely a manifestation of nationalism? - -restrictions on imports
-With respect to the political risk that can be faced by a compa
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