MOPAR > QUESTIONS & ANSWERS > MOPAR EXAM22 - Selling Mopar Accessories Latest 2023 Graded A+ (All)

MOPAR EXAM22 - Selling Mopar Accessories Latest 2023 Graded A+

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MOPAR EXAM22 - Selling Mopar Accessories Latest 2023 Graded A+ According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket Sales increased to nearly 48 billion dollars, an average of more than _____ per vehicle. ✔✔NOT 2,600 dollars NOT 1,500 dollars In which areas does Mopar primarily stand out against the competition? ✔✔Value and design/engineering Which is NOT a place where customers can buy authentic Mopar accessories? ✔✔Major auto parts retailers According to the "FAB" concept, _________ help the customer visualize what an accessory will do for them and how it will enhance their lifestyle. ✔✔benefits Which of the following is NOT an appropriate way to introduce a customer to Mopar accessories? ✔✔Through an aftermarket retailer A Pacifica customer comes in for an oil change. Which lifestyle clue would be most helpful for generating an accessory sale? ✔✔A tent and camping gear are in the vehicle's rear. According to the "FAB" concept, ______ tell the customer what an accessory does better than similar products. ✔✔advantages What situation presents the best opportunity to sell Mopar accessories? ✔✔During a new vehicle sale When the customer is purchasing a new vehicle, which is NOT an example of using a consultative method to introduce accessories? ✔✔Nudging the customer into a lifestyle that a certain part or accessory may fit. A Jeep Gladiator customer comes in for routine maintenance. How would you begin a conversation about adding Mopar accessories to their vehicle? ✔✔Ask qualifying questions about their needs. While suggesting Mopar accessories, your customer's body language indicates that they are not interested. How should you proceed? ✔✔Back off and don't pressure the customer. The Jeep Wrangler hardtop headliner fits better than aftermarket options. Which "FAB" category does this statement fit? ✔✔Advantage How should you help your customers enroll in the applicable services for their vehicle? ✔✔Walk through the complete enrollment process with your customer before they leave the dealership. How would you use Mopar "Dream Cards" with customers? ✔✔Show examples of an accessorized vehicle with part names and numbers. The Brand apps combine the functionality of the Uconnect app and the _______. ✔✔Owner's app What can be an effective "silent seller," helping you sell accessories and parts? ✔✔Your dealership's accessory display According to the 2021 SEMA Retail Trends Market Report, U.S. Automotive Aftermarket Sales are projected to _____ through 2024. ✔✔increase

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