PTE ESSAYS
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1. Mass Media
Mass media plays a pivotal role in our life. Many people and businesses rely on these mediums
for their day to day transactions. On the flip-side it also bombards us with too much or u
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nwanted
information. This essay will shed a light on various aspects of this issue. Newspapers, radio,
television, and the Internet—including e-mail and blogs—are significantly influential on our
society, especially in affirming attitudes and opinions that are already established. The news
media focus the public’s attention on certain personalities and issues, leading many people to
form opinions about them.
Mass media sets the news agenda, which shapes the public's views on what is newsworthy and
important. It is a system used by advertisement agencies and media outlets, such as television
channels and radio stations to "convince" their audiences to do or act in a certain way. It
appeals to the vulnerability of the desired target. For instance famous person or persons who
are recognized, admired by whole communities. These individuals have the "Power" to convince
their followers or fans into taking any kind of action or decision. Therefore, these famous people
usually are linked or work for some media outlet and are used, to influence the community
accordingly.
The media has changed significantly in the past years. Because of the availability of television
and radio all populations and classes have been exposed to various types of media. The
Internet has provided an even newer media resource. The majority of people live in a very
fast-paced society. They have very little time for reading and exploring the truth of information.
The producers of media publication are aware of this and use the media to influence public
choice and opinion. The problem lies in that many people are gullible and society as a whole is
easily influenced by the media representations. The media also responds to public demand and
provides the information that the public craves.
A positive aspect of the media’s bias has been that it has facilitated change in people’s
perception of races in a positive manner, exposed people to other cultures, made people aware
of environmental needs, and the needs of people far away. While there can also be negative
implications the media also has to reflect the public’s point of view. With the growing
representation of Hispanics, African Americans, and other minority groups, the media is under
pressure to present them in a more positive light.
2. Climate Change/Global Warming
Since last few decades, climate change is afflicting our planet severely. What really is the
proper role for individuals and institutions in addressing climate change? An immediate and
natural response may be that everyone should do their part. Yes, it's is the duty of the
government, companies, and individuals to reduce carbon emission to save the planet
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