PTE ESSAYS

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1. Mass Media Mass media plays a pivotal role in our life. Many people and businesses rely on these mediums for their day to day transactions. On the flip-side it also bombards us with too much or unwanted information. This essay will shed a light on various aspects of this issue. Newspapers, radio, television, and the Internet—including e-mail and blogs—are significantly influential on our society, especially in affirming attitudes and opinions that are already established. The news media focus the public’s attention on certain personalities and issues, leading many people to form opinions about them. Mass media sets the news agenda, which shapes the public's views on what is newsworthy and important. It is a system used by advertisement agencies and media outlets, such as television channels and radio stations to "convince" their audiences to do or act in a certain way. It appeals to the vulnerability of the desired target. For instance famous person or persons who are recognized, admired by whole communities. These individuals have the "Power" to convince their followers or fans into taking any kind of action or decision. Therefore, these famous people usually are linked or work for some media outlet and are used, to influence the community accordingly. The media has changed significantly in the past years. Because of the availability of television and radio all populations and classes have been exposed to various types of media. The Internet has provided an even newer media resource. The majority of people live in a very fast-paced society. They have very little time for reading and exploring the truth of information. The producers of media publication are aware of this and use the media to influence public choice and opinion. The problem lies in that many people are gullible and society as a whole is easily influenced by the media representations. The media also responds to public demand and provides the information that the public craves. A positive aspect of the media’s bias has been that it has facilitated change in people’s perception of races in a positive manner, exposed people to other cultures, made people aware of environmental needs, and the needs of people far away. While there can also be negative implications the media also has to reflect the public’s point of view. With the growing representation of Hispanics, African Americans, and other minority groups, the media is under pressure to present them in a more positive light. 2. Climate Change/Global Warming Since last few decades, climate change is afflicting our planet severely. What really is the proper role for individuals and institutions in addressing climate change? An immediate and natural response may be that everyone should do their part. Yes, it's is the duty of the government, companies, and individuals to reduce carbon emission to save the planet

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