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Florida Institute of Technology - FIT 225FBM225 Fall 2018 Midterm.

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FBM 225 Midterm Fall 2018 1. Mazur Plan separated retailers into the functions they perform. Those functions were a. Merchandising, Accounting, Executive and Operations b. Merchandising, Accounting... , Publicity, Store Operations c. Merchandising, Planning, Publicity, Store Operations d. Merchandising, Accounting, Distribution, Store Operations 2. The following are all Corporate Level Merchandising Functions with the exception of? a. Buying b. Planning c. Product Development d. Department Manager 3. Following are all Store level Merchandising Functions with the exception of? a. Department Manager b. Store Manager c. Regional Manager d. General Merchandise Manager 4. Divisional Merchandise Managers are in charge of ___________ in their division a. Buyers b. Store Managers c. Planners d. Merchandisers 5. What is Fashion a. The direction or movement of Styles b. a form of expression widely accepted by a group of people over time c. A long enduring style d. A Fad 6. Basic Goods are all of the following except a. Functional b. change infrequently c. aesthetically pleasing d. considered necessity 7. A dress with a palm tree print shown during the fashion week runway shows incorporated into a T shirt at Forever 21 is an example of a. Trickle Across theory b. Trickle Up Theory c. Trickle Down Theory d. Fashion Trickle Theory 8. Brand positioning is a critical component of merchandising. Please identify correct markets by price point. Highest to Lowest a. Designer, Bridge, Contemporary, Budget, Moderate [Show More]

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