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Data Management, Business Intelligence, and Data Analytics Test Bank Bowling Green State University - MGT 514ch03

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Chapter 3: Data Management, Business Intelligence, and Data Analytics Test Bank Multiple Choice 1. The supply of oranges used by Coca-Cola has a three-month growing season, but orange juice produ... ction is year-round. Therefore, producing orange juice with a consistent taste year-round is complex. How does Coca-Cola deal with this complexity and keep their orange juice taste consistent? a. An orange juice decision model was developed that combines detailed data on the 600+ flavors that make up an orange. b. A decentralized data model was developed to respond to consumer preferences. c. Legacy systems were replaced with data silos to manage big data. d. A data governance program was implemented to ensure that juice preferences are achieved. Answer: A Difficulty: Medium Section Reference: Chapter Snapshot and Opening Case Learning Objective: Describe the purpose and benefits of data management and how database technologies help support business processes. AACSB: Technology 2. Which of the following data management technologies store data that are generated by business apps and operations? a. Data marts b. Data warehouses c. Databases d. Transaction-processing systems (TPS). Answer: C Difficulty: Medium Section Reference: 3.1 Data Management and Database Technologies Learning Objective: Describe the purpose and benefits of data management and how database technologies help support business processes. AACSB: Technology3. ________ tools and techniques process data and do statistical analysis for insight and discovery [Show More]

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