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BUSINESS GEB4891Crossfit at a Crossroads Case Analysis

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CrossFit at a Crossroads Case Analysis April Straughn GEB4891-71 College of central Florida Professor David B. Palmer College of Central FloridaCrossFit at a Crossroads Case Analysis Straughn-2 Introduction Greg ...

CrossFit at a Crossroads Case Analysis April Straughn GEB4891-71 College of central Florida Professor David B. Palmer College of Central FloridaCrossFit at a Crossroads Case Analysis Straughn-2 Introduction Greg Glassman grew up in Los Angeles, California, with his stay at home mother and his rocket scientist father. When Glassman was only one year old, he was diagnosed with Polio, “a disease that affects the nerves in a person’s spine and affects muscle movement.” Due to his inability to participate in contact sports, Glassman participated in sports such as gymnastics, weightlifting, and cycling. Due to an injury Glassman sustained in high school, which left him unable to compete, he began coaching. In the late 1970s, he followed his passion of being a fitness trainer, which led him to become a personal trainer. Glassman had very unusual methods and his workouts were incredibly intimidating, so much that he had been kicked of over seven commercial gyms. In the late 1980s, he successfully created workout routines by combining high intensity training with sprints and heavy fundamental movements. In the year 1995, he opened his own fitness facility which he named CrossFit, located in Santa Cruz, California. With the help of his ex-wife, Lauren Jenai, Glassman started the first affiliated gym, CrossFit North, located in Seattle Washington. Thirteen gyms were opened by the year 2005, today there are over thirteen thousand. Key problems Risk: One of the key problems associated with CrossFit training is the risk of injury. There are multiple accusations that state that CrossFit encourages the use of unacceptable levels of intensity in their workouts, along with dangerous movements. They also say that members are underqualified to perform these intense sessions, which puts them at risk for serious injuries. According to coach Patrick McCarty, he states that “CrossFit is not dangerous, that injuries occur in any sport, that the alternative of sitting on the couch and vegetating can be much worse, and ultimately, that there is zero evidence that there is any data-drive

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