Business > STUDY GUIDE > Texas A&M International University BA 5310 Chapter 9--Survey Research (All)

Texas A&M International University BA 5310 Chapter 9--Survey Research

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Chapter 9--Survey Research: An Overview Student: ___________________________________________________________________________ 1. The purpose of survey research is to collect secondary data. True Fal... se 2. The people who answer survey questions are called respondents. True False 3. Most survey research is descriptive research. True False 4. Some aspects of surveys may be qualitative. True False 5. Surveys provide accurate means of assessing information about a population, but they are expensive and an inefficient means of doing so. True False 6. Survey research techniques and standards are still quite unscientific. True False 7. Two major sources of survey error are random sampling error and nonrandom sampling error. True False [Show More]

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