Which of the following professional organizations is devoted to improving the quality of the
marketing research industry and to ensuring the future of the marketing research profession?
Question options:
AMA (American
...
Which of the following professional organizations is devoted to improving the quality of the
marketing research industry and to ensuring the future of the marketing research profession?
Question options:
AMA (American Marketing Association)
MRA (Marketing Research Association)
QRCA (Q Research Council & Association)
AAPOR (American Association for Public Opinion Research)
__________ are statements that are considered true for the purposes of argument or
investigation.
Question options:
Hypotheses
Aphorisms
Assumptions
Which of the following serves as the basis for marketing research objectives?
Question options:
Information gaps
Company objectives
Differences between expectations and performance
This study source was downloaded by 100000825931745 from CourseHero.com on 05-14-2021 18:58:50 GMT -05:00
https://www.coursehero.com/file/41707504/Marketing-Research-Exam-1docx/
This study resource was
shared via CourseHero.com
The research budget and the time allotted to research
Firms that collect information, store it on a common database, and make it available to
multiple subscribers are called:
Question options:
internal subscription services.
syndicated data service firms.
packaged services firms.
internal supplier firms.
A marketing research proposal contains:
Question options:
important assumptions made by the researcher.
the action standards for a project.
the timetable for a research project.
problem symptoms associated with research.
Which of the following marketing information system components provides studies conducted
for specific situations facing the company?
Question options:
Marketing intelligence system
This study source was downloaded by 100000825931745 from CourseHero.com on 05-14-2021 18:58:50 GMT -05:00
https://www.coursehero.com/file/41707504/Marketing-Research-Exam-1docx/
This study resource was
shared via CourseHero.com
Marketing research system
Consumer information support system
Decision support system
A marketing strategy consists of selecting a segment of the market as the company's target
market and designing the proper:
Question options:
products for that target market.
"mix" of product/service, price, promotion, and distribution for that market.
promotion for that target market.
incentives to allow a large percentage of the target market to purchase goods and services from the company.
The difference between basic research and applied research is that basic research is conducted
to:
Question options:
determine the most appropriate basic price for new products.
determine the most efficient basic distribution channels for products.
expand our knowledge, rather than solve a specific problem.
determine the most basic desired features in new products.
[Show More]
