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Business > Class Notes > BUD LIGHT MARKET POSITIONING STATEMENT Drexel University ENTP 101 (All)

BUD LIGHT MARKET POSITIONING STATEMENT Drexel University ENTP 101

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BUD LIGHT MARKET POSITIONING STATEMENT GROUP 2 PRODUCT OVERVIEW • Bud-Light is a brand of the Anheuser Busch brewing company. • It was introduced in 1982 as Budweiser Light. • It is a l ... ight beer with reduced calories. 110 calories in 12oz. Target market • We target both men and women. • Mainly ages 21-34 or millennials. • Single college students and young business professionals. • Mid level income. Target Market statistics • More than 17.5 million undergrads in U.S. • 71% above 21 years old. • Students spend more than $5.5 billion on alcohol a year. • More than half of the people drink beer. [Show More]

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