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Introduction to research methods
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Business research: it can be described as a systematic and organized effort to investigate a specific problem encountered in the work setting, which needs a solution. The first step is to know where ... the problem areas exist and to identify as clearly as possible the problems that need to be studied and resolved. Once the problem is defined, steps can be taken to determine the factors associated with the problem, gather information and analyze the data and then solve it. This entire process is called research; it encompasses the processes of inquiry, investigation, examination and experimentation. The processes have to be carried out systematically, diligently, critically, objectively and logically. The definition of business research is: an organized, systematic, data-based, critical, objective, inquiry or investigation into a specific problem, undertaken with the purpose of finding answers or solutions to it. In essence, research provides the necessary information that guides managers to make informed decisions to carefully deal with problems. The information provided could be the result of an analysis of data that can be either quantitative or qualitative. [Show More]
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