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Sophia_Visual_Communication_Milestone_2,100% CORRECT

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You passed this Milestone 22 questions were answered correctly. 2 questions were answered incorrectly. 1 How is additive color seen?  When color is reflected  When light is projected �... � When darkness is shown  Through the printing process RATIONALE Additive color is seen when light is projected, as on a cellphone or a television screen. CONCEPT Additive Color 2 Which words from the sentence are a regular weight?  there was snow  This morning  on the grass. RATIONALE "This morning" illustrates a thin type, "there was snow" illustrates a bold type, and "on the grass" illustrates a regular type. CONCEPT Weight & Width 3 Examine the two type examples. They are shown in the same point size. Why do they look different?  One of the fonts needs to be kerned.  The fonts have two different X-heights.  One of the fonts has been tracked very loosely. RATIONALE The two fonts appear different in size because they have different Xheights. Recall that x-height is the vertical distance from the baseline to the mean line The first example has a higher mean llne and shorter ascenders and descenders. The second example has a lower mean line and taller ascenders and descenders. This makes the second type example appear smaller than the first, even though the two types are the same vertical point size. CONCEPT Size 4 Which image contains a caption?    RATIONALE The image of the stars and sky contains the caption element of hierarchy. A caption consists of descriptive lines of text that are positioned below a photograph or other image. CONCEPT Hierarchy 5 [Digital image]. (n.d.). Retrieved from http://commons.wikimedia.org/wiki/File:Mcdonalds-90s-logo.svg Why do fast-food chains use red and yellow?  To lower your blood pressure, and catch your eye  To create a sense of mystery and raise your blood pressure  To appeal to children and reduce stress [Show More]

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Sophia_Visual_Communication_Milestone,1,2,3 & final,100% correct

You passed this Milestone 22 questions were answered correctly. 4 questions were answered incorrectly. 1 The visual communications theory that is used in many disciplines, and concerns itself wit...

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