Digital Divide Data Case Study
University of the People
BUS4403 Business Policy and Strategy Unit 7 Written Assignment
20 March 2019DIGITAL DIVIDE DATA CASE STUDY 2
Digital Divide Data Case Study
Jeremy Hockenstein,
...
Digital Divide Data Case Study
University of the People
BUS4403 Business Policy and Strategy Unit 7 Written Assignment
20 March 2019DIGITAL DIVIDE DATA CASE STUDY 2
Digital Divide Data Case Study
Jeremy Hockenstein, who was a McKinsey consultant staff at that time, visited Cambodia
in November 2000 for his holiday. The holiday profoundly stuck out in his mind how terrible the
poverty level was, and it had lost opportunities for many young people for their educations and
careers in Cambodia. His conclusion of the best possible solution to change these circumstances
was to establish a sustainable business via providing data entry and digitization services of IT
outsourcing business in Phnom Penh. As a co-founder, he opened a non-profit social
entrepreneurship company Digital Divide Data (DDD) in 2001 in Phnom Penh. In 2003, DDD
opened additional offices in Battambang, Cambodia, and Vientiane, Laos. Albeit DDD had faced
various and many challenges and difficulties in order to operate and maintain their three offices’
businesses, DDD delivered a significant result of annual revenues. “Around US$2 million, and it
had trained and provided scholarships to over 1,300 disadvantaged youth” in nine years of the
business operation (Mathew & Rod & Villalobos & Yates, 2009, p.1), and became an
internationally recognized non-profit social entrepreneurship company.
The primary goal of the DDD mission is to provide “sustainable sources of employment
and education to disadvantaged youth” (Mathew & Rod & Villalobos & Yates, 2009, p.9).
Moreover, DDD intended to expand and apply this model initiative to the needed places globally.
Therefore, DDD was seeking the best strategic options to do so; however, DDD was facing
various human resources (HR) challenges.
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