Business > CASE STUDY > MKT 625 Module One Client Selection 1 | MKT 625 Module One Client Selection: Ron (All)

MKT 625 Module One Client Selection 1 | MKT 625 Module One Client Selection: Ron

Document Content and Description Below

MKT 625 Module One Client Selection 1 .docx MKT 625 Module One Client Selection: Ron Benfield CPA & Associates MKT 625: Strategic Digital Marketing Client Description: Ron Benfield CPA & Assoc ... iates is a small Certified Public Accounting (CPA) firm based in Central Florida. The company provides accounting for small to medium businesses and for individuals. They offer an array of services such as monthly business accounting, payroll services, tax return preparation for individuals and businesses and Sales tax filing. One selected this company because it is trying to build a social media presence but is facing challenges that one feels a digital marketing plan can help solve. The company currently has a few digital media platforms but is only somewhat active on Facebook with a few posts and advertisements each month due to a recent grant awarded to the company as it is minority owned. ï‚·A website: www.ronbenfield.com. A public Facebook page: https://www.facebook.com/ronbenfieldcpaandassociates ï‚·A private Facebook group: www.facebook.com/groups/1110220556037445 ï‚·An Instagram page: https://www.instagram.com/ron_benfield_cpa/ ï‚·A LinkedIn profile: https://www.linkedin.com/in/ron-benfield-cpa-and-associates- 90ba1a1b4/ Business Challenges: The main challenge for CPA firms is the competitors and differentiating oneself from accounting firms. There is a big difference between a CPA and an accountant but in general people do not realize or understand this. Educating potential clients of the differences using . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

Last updated: 3 years ago

Preview 1 out of 4 pages

Buy Now

Instant download

We Accept: