Pardot Specialist Certification

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Pardot Specialist Certification What is an example of the type of information needed to convert a visitor to a prospect in Pardot? A.Company name B.Email address C.Product or service preferences ... D.First and last name E.IP Address - ANS - Email Address Lead nurturing is a key part of marketing automation strategy-what does lead nurturing entail? A.Emails sent at specific intervals to an audience built from specific criteria. B.Emails sent at random intervals to a broad audience. C.Autoresponders sent in response to a prospect's actions. D.Emails sent at specific intervals to a broad audience. - ANS - Emails sent at specific intervals to an audience built from specific criteria. What four categories are included in the Pardot menu navigation? A.Campaigns, Prospects, Pardot Reports, and Pardot Settings B.Automation, Lead Nurturing, Engagement Studio, and Reports C.Marketing, Leads, Reports, and Admin D.Automation, Connectors, Reports, and Lead Nurturing - ANS - Campaigns, Prospects, Pardot Reports, and Pardot Settings The Prospects Created table tabulates and displays prospects who have: A.Been exported from Pardot via the Export Wizard. B.Interacted with a Pardot asset in the last 24 hours. C.Converted via a form submission. D.Visited any website that has Pardot tracking code added. - ANS - Converted via a form submission. What are the four default user roles in Pardot? A.System Administrator, Developer, Sales Manager, Sales User B.Admin, Marketing User, Sales Manager, Sales User C.Admin, Marketing User, Partner User, Sales User D.Developer, Marketing User, Sales Manager, Sales User - ANS - Admin, Marketing User, Sales Manager, Sales User Your company has a field in Salesforce that captures product preferences, and you'd like to use that information in Pardot. You should: A.Create a custom field in Pardot and map it to the corresponding field in Salesforce. B.Export the field information from Salesforce and import it into Pardot. C.Select a default field in Pardot to map to the desired field in Salesforce. D.Manually update prospect records to reflect their product preferences. - ANS - Create a custom field in Pardot and map it to the corresponding field in Salesforce. What type of data can you use as the basis of progressive profiling in Pardot? A.Only the prospect score B.Only blank field values C.Any existing data in fields D.Only the prospect grade - ANS - Any existing data in fields Why would a company choose to use form handlers over a form within Pardot? A.To maintain an existing lead generation strategy. B.To protect against bot submissions. C.To access form views and error data in Pardot. D.To use form submissions as criteria for automation rules. - ANS - To maintain an existing lead generation strategy. Select a benefit of hosting a landing page in Pardot. A.You can use landing page views and submissions in automations. B.You can develop your landing page with the help of a graphic designer. C.You can maintain existing site navigation. D.You can control the SEO results for the landing page. - ANS - You can use landing page views and submissions in automations. Why would you create a custom layout template for a landing page? A.You need to use the drag and drop builder to style your landing page. B.You have pre-existing HTML you want to use to style your landing page. C.You need the custom layout template to be able to track landing page views. D.The custom layout template contains the landing page's copyright information and must be included. - ANS - You have pre-existing HTML you want to use to style your landing page. Score - ANS - Measures implicit interest in your product by assigning a points value to activities, such as opening an email, attending a webinar, and submitting a form. Grade - ANS - Measures explicit information provided by the prospect, such as job title, location, and company size. What is lead qualification? A.A way to blend two measurement indexes—scoring and grading—t [Show More]

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