MARKETING FINAL EXAM: With answers
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InstructionsYour Final Exam is due at the time of our scheduled Final Exam.This exam is due promptlyat the beginning of that Final Exam period (I'll announce that date later in the semester). This exa ... m must be typed (word processed). Please place your exam in an envelope with your name and our course number on the outside. Be sure to make a copy of your exam in case it becomes lost. Late papers will not be accepted; a grade of zero (0) will be given to those that don't turn in this exam on time—Don't Be Late! Exam value = 100 pts.The Exam ItselfYour exam consists of four (4) questions. Each is worth 25 pts. Be complete in all your answers.Demonstrate depth of learning and understanding by writing as much as you know about the question areas. You do not need to re-write the question. Write the question number and then your answer. Be sure to answer all parts of each question to achieve maximum credit. 1.Taking the communications model on p. 413 (Fig. 14.2),demonstrate how a marketer should construct a) a personal sales message to sell to a buyer and b) an advertisement to [Show More]
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