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Research Paper > Case Study Wendy’s: A Plan for International Expansion
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Case Study Wendy’s: A Plan for International Expansion 1. What challenges and issues do Wendy’s face in expanding to overseas’ markets? 2. What changes might they have to make t ... o their marketing mix in foreign markets? 3. Which foreign market(s) would you suggest they enter, and what rate of international expansion do you recommend? Support your recommendations with analysis of case information. Bibliography IBISWorld AU, I. (2019). Market Research Reports & Analysis. [online] Clients1.ibisworld.com.au. Available at: http://clients1.ibisworld.com.au/reports/au/industry/default.aspx?entid=2005 [Accessed 12 Mar. 2019]. Houlcroft, O. (2019). 5 Reasons to Expand your Business to Australia. [online] Biz Latin Hub. Available at: https://www.bizlatinhub.com/5-reasons-expand-business-to-australia/ [Accessed 12 Mar. 2019]. [Show More]
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