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BUS339 WEEK 1. graded A+

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1. Who is the “Father of Marketing Research”?  J.C. Snead  Alfred Politz  A.C Nielsen  Robert Bartels  Charles Coolidge Parlin This answer is supported in chapter two of the t... ext. 2. What is the function of the marketing decision support system as a subsystem of the marketing information system?  to analyze data generated from the internal reports system  a system which gathers information the other subsystems do not gather and is conducted on a "project" basis as opposed to a continuous basisorrect!  collected data that may be accessed and analyzed using tools and techniques that assist managers in decision making  a system which gathers information generated by internal reports, which include orders, billing, receivables, inventory levels, and so on  a set of procedures and sources used by managers to obtain everyday information about pertinent developments in the environment This answer is supported in chapter one of the text. 3. Firms that specialize in collecting data, typically in a particular territory, are called:  collection agents  field service firms  market segment data specialists  lab service firms  data storage firms This answer is supported in chapter two of the text. 4. Marketing research will not be needed if: Correct!  the cost of the information outweighs the value  the value outweighs the costs  it is to be directed at competitors instead of consumers  research managers cannot understand the problem This study source was downloaded by 100000825931745 from CourseHero.com on 05-14-2021 19:15:19 GMT -05:00 https://www.coursehero.com/file/29613846/BUS339-Week-1-Quizdocx/ This study resource was shared via CourseHero.com  when products are at the beginning of their life cycle and just being introduced This answer is supported in chapter three of the text. 5. Professional organizations try to prescribe ethical behavior for members by creating:  examinations on ethics on which professionals must earn a grade of “C” or higher  codes of ethical behavior  examples of poor ethical behavior in other professions  rules to cast out members who violate such rules  ethics violations fines [Show More]

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