Management > ESSAY > Company Analysis Capella UniversityMBA 6008MBA6008-Unit 6 Assignment 2 (All)

Company Analysis Capella UniversityMBA 6008MBA6008-Unit 6 Assignment 2

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Running head: Company Analysis Company Analysis Demetria Bryars Unit 6 Assignment 2 MBA6008 May 19, 2017 1Company Analysis Executive Summary The purpose of this paper is to explain the macroec... onomics of Starbucks. An introduction provides background information and organizational structure on the company. An analysis of Starbucks’s economic environment in the coffee industry. An analysis of Starbucks’s global presence, including ethical and regulatory considerations. An analysis on Starbucks’s macroeconomic principles, theories, models, and tools. A recommendation of strategies that can help maximize long-term profits of Starbucks. Finally, a conclusion on the long-term profits. 2Company Analysis Introduction Starbucks is an International coffee company and coffeehouse chain that was founded in Seattle, Washington in 1971(Starbucks, 2017). When it first started, the company was a single store in Seattle’s historic Pike Place Market and offered some of the world’s finest fresh-roasted whole bean coffees (Company Information, 2017). In 1981, Howard Schultz (Starbucks chairman and chief executive officer) had first walked into a Starbucks store and from his first cup of Sumatra, he was drawn into Starbucks and joined a year later (Company Information, 2017). In 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience. He had a vision to bring the Italian coffeehouse tradition back to the United States (Company Information, 2017). His vision included a place for conversation and a sense of community and a third place between work and home (Company Information, 2017). Howard left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors (Company Information, 2017). As stated on their website, from the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection (Compa [Show More]

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