Business > CASE STUDY > Unit 6 Case Amazon final.docx Unit 6: Case Study: Amazon BUS 5114 MIS and Technology I (All)
Unit 6 Case Amazon final.docx Unit 6: Case Study: Amazon BUS 5114 MIS and Technology I
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Unit 6 Case Amazon final.docx Unit 6: Case Study: Amazon BUS 5114 MIS and Technology Introduction& Key Issues Amazon is a giant. Its competitive forces and competitive advantage revolve around th... inking bigger, even naming itself after the Amazon river. It seemingly transformed itself from a book retailer to an online everything retailer giant overnight. Amazon managed to capitalize on Barney ™s Resource Based View Model which explores a company ™s resources and the characteristics of those resources as being: 1) Valuable; 2) Rare; 3) Not easy to Copy; 4) Organized to Capture Value (Jurevicius, 2013), and Porter ™s Value Chain which focuses on inbound logistics focusing on supplier relationships; operations that create value; outbound logistics which delivers the product or service; marketing and sales which are persuasive; and service that maintains ongoing value for the customer (MindTools, 2020). Outbound logi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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