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Database Management.docx(1)
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MHA 626 Database Management Ashford University MHA 626 Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project. Accord ... ing to Stevens & Silver (2015), database marketing is a structured approach to collecting, processing, and combining consumer data which is stored in an enterprise database. Database marketing is vital to the success of healthcare organizations because it involves the collection of customer data to be accessed and analyzed. This process is used to create a personalized experience for each patient. The main objectives of the database marketing are the establishment and maintence of a relationship with the patients. It is vital that healthcare organizations develop and understand how patient relationships work in collaboration with database marketing. The overall goal of database marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]
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