Business > CASE STUDY > KLM_Task_1__1_.docx KLM-Task 1 WGU KLM-Task 1 A1: Dunkin Donuts is one of Americas sta (All)
KLM_Task_1__1_.docx KLM-Task 1 WGU KLM-Task 1 A1: Dunkin Donuts is one of Americas sta
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KLM_Task_1__1_.docx KLM-Task 1 WGU KLM-Task 1 A1: Dunkin Donuts is one of Americas staples for dining. It serves a variety of breakfast staples, the namesake donuts, and coffee. Their marketing sl... ogan as of late has been “America runs on Dunkinâ€. In every city in the United States you can find yourself within 25 miles of a Dunkin Donuts. Many offices have a designated day on which people bring donuts, and there are those who have made it a morning ritual to get their coffee from there. Dunkin has expanded to many other countries, however there is a population that has been left untapped entirely by Dunkin in its expansion. Between India and Pakistan there are about 1.5 billion people in those countries. India has a population of 1.2 billion, while Pakistan has a population of 300 million. Due to the countries being one large nation up until the last 50 years a great deal of the culture and diet are very similar. Both countries have a staple in their diets for chai, a local milk based tea. Culturally it is served at almost every gathering, and is a staple for most Indo-Pakistani people in almost every meal, including dinner. Adding a chai tea to their menu, and looking to expand into this Asian subcontinent would provide Dunkin Donuts with a market of 1.5 billion people. That is five times the size of the entire population of the United States. Not only is a population that is five times the size of the US, but it is a population that enjoys tea, and coffee products, which are a key part . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]
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