Business > CASE STUDY > MKT_571_Week_4_Quiz.doc 1. Companies are pursuing which objective when they start with pr (All)

MKT_571_Week_4_Quiz.doc 1. Companies are pursuing which objective when they start with pr

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MKT_571_Week_4_Quiz.doc 1. Companies are pursuing which objective when they start with prices high & slowly drop them over time? Market pricing Focusing on market share Market skimming Market tac ... tics 2. Which strategy is appropriate when there is low brand loyalty in a category & brand choice is made in the store? Side pull strategy Downward strategy Push strategy Pull strategy 3. What type of distribution places the goods or services in as many outlets as possible? Exclusive distribution Intensive distribution Selective distribution Marketing distribution 4. Which type of distribution relies on some intermediaries willing to carry a particular product? Selective distribution Marketing distribution Strategic distribution Planned distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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