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BUSN410 Week 3 Assignment.docx BUSN410 Week 3 Assignment American Public University B

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BUSN410 Week 3 Assignment.docx BUSN410 Week 3 Assignment American Public University BUSN410: Critical Thinking Strategies for Business Decisions Week 3 Assignment For my paper, I chose the article from the Wall St ...

BUSN410 Week 3 Assignment.docx BUSN410 Week 3 Assignment American Public University BUSN410: Critical Thinking Strategies for Business Decisions Week 3 Assignment For my paper, I chose the article from the Wall Street Journal, â€œThe Two-Horse Smartphone Race; Apple, Samsung Use Different Playbooks in Battle for Supremacy; For Rivals, Its Specialty vs. Scaleâ€ (Vascellaro, 2012). Apple and Samsung are the top competition companies in the smartphone technology world. Apple and Samsung hold 25% of the global market share of smartphone unit shipments (Vascellaro, 2012). Apple is the worlds most valuable company, yet they only sell one phone, the iPhone (Vascellaro, 2012). Apple heavily invests in its consumer brand and emphasizes design and profitability over sales (Vascellaro, 2012). Samsung, on the other hand, is the worlds largest tech company, creating multiple versions of myriad products like the Galaxy smartphones yet built to the customers needs. Research firm IDC estimates the smartphone market will reach $219 billion in sales by 2012 (Vascellaro, 2012). Apples market share reached 23.5% and Samsung reached its market share at 22.8% (Vascellaro, 2012). Apple and Samsung together claim 91% of the operating profits of all cellphone makers (Vascellaro, 2012). Unfortunately, the battle to be number one has caused issues between Apple and Samsung resulting in Apple suing Samsung over smartphone designs and patents. Samsung, in turn, countersued which began their legal bat. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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