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Individual_Executive_Summary.docx(1) HCA-620

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Individual_Executive_Summary.docx(1) HCA-620 Individual Executive Summary Grand Canyon University: HCA-620 Executive Summary CLC Business Plan ABC Community Hospit ...

Individual_Executive_Summary.docx(1) HCA-620 Individual Executive Summary Grand Canyon University: HCA-620 Executive Summary CLC Business Plan ABC Community Hospital is opening a new ambulatory surgery center which will provide surgical and procedural services outside the hospital. The ASC will provide affordable care to each patient by providing low-cost surgeries. An extensive market share plan will be put together by the facility in order to allow an advantage over the competitor. There will be twenty surgeons of varied backgrounds that will contribute to different specialties that will improve surgery volume and income. We have chosen to use a franchise mode for our business plan because it can be purchased from other medical groups across the country. Ambulatory Surgery Center offer the opportunity for surgeon to perform specialty procedures more efficiently and conveniently providing services to patients not requiring hospitalization. œBecause Ambulatory Surgery Centers are designed to deliver a narrow range of outpatient surgical services, they can be more efficient than hospitals in several significant ways, such as room turnover and facility overhead costs, and have greater flexibility in terms of staffing. (O™Neil, S.M 2017) Our marketing plan consist of promoting at the physician™s office. Marketing will consist of flyers distributed to all residents within a ten-mile radius of the hospital and ASC this will include past and present patients wit. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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