Business > CASE STUDY > MKT450_CLC_Marketplace_Simulation_Final_Report_on_LNCE.docx MKT-450 CLC Marketplace Simu (All)
MKT450_CLC_Marketplace_Simulation_Final_Report_on_LNCE.docx MKT-450 CLC Marketplace Simu
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MKT450_CLC_Marketplace_Simulation_Final_Report_on_LNCE.docx MKT-450 CLC Marketplace Simulation: Final Report on LNCE Grand Canyon University: MKT-450 LNCE started as a vision to create the highest... level of quality in bikes as possible. This vision advanced as time, care, and effort were put into every detail surrounding the bikes we produced. Our goal was to create unparalleled quality matched with fair price and the sound mind of knowing every detail of the bike had been meticulously cared for and thought out specifically to meet our customer™s needs. Through staying true to the brands core values and ideas, we were able to create a profitable company that produced quality products. This final report will summarize the second year financial and market performance by highlighting key features of the business plan, assess the second-year business strategy and performance, and assess the company™s current situation and the market. Second Year Financial & Market Performance Summary Brand Strategy A brand strategy is important to a company because it allows a company to set themselves apart from competitors (ParkerWhite, 2018). The brand strategy for the LNCE was to create bikes that appeal to the target segments. The main target segment for LNCE is speed, the next is recreation, and the following is work. For the target segment of speed LNCE created a total of three bikes which were the Hyper Sonic, Velocity, and Speedster. For quarters five through seven our top selling speed bike was the Hyper Sonic, but in quarter eight th. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]
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