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Brand_Development_Challenge.docx Brand Development Challenge MGT/465: Small Business a

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Brand_Development_Challenge.docx Brand Development Challenge MGT/465: Small Business and Entrepreneurial Planning Introduction There are so many different businesses in the world who offer many different products a ...

Brand_Development_Challenge.docx Brand Development Challenge MGT/465: Small Business and Entrepreneurial Planning Introduction There are so many different businesses in the world who offer many different products and services, but there are also many businesses who offer some of the same products and services, so this is where branding your business comes into play. The importance of branding your company is crucial because this is where your clients and customers are going to get to know you and your business and gain your trust. Your brand is what is going to sell your business or product because people will google you and your business and the products that you offer before even purchasing from you, so if you have a good structured, clean brand plan then you will gain a good reputation and have better luck with running your business. Branding actually brings the distinction between your business and others who operate similar to your businesswhich will allow a potential customer to chose which company to do business with based on what they see by how you brand your business. Discussion Benefits of branding your business include helping you and your business stand out in such a fulfilled market, it gives you credibility, customer loyalty with returning customers and customer referrals to friends and family, consistency within your business, and attracting your ideal clients. With Credibility it will make you look like you know what you are talking about. If you appear to know what you are talking a. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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