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Comp_3_Part_1_Assessment_Strategy_Recommendation.doc ORGCB/535 Comp 3 Part 1 Assessmen

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Comp_3_Part_1_Assessment_Strategy_Recommendation.doc ORGCB/535 Comp 3 Part 1 Assessment “ Strategy Recommendation University of Phoenix ORGCB/535 “ People and Organizations Strategy Recommendation Southwest Airli ...

Comp_3_Part_1_Assessment_Strategy_Recommendation.doc ORGCB/535 Comp 3 Part 1 Assessment “ Strategy Recommendation University of Phoenix ORGCB/535 “ People and Organizations Strategy Recommendation Southwest Airlines is one of the United States major airline companies operating within the national and international markets. Established in 1967, the airline became successful solely in Texas due to the federal government dictating airline destination and pricing of flights. In 1979 the Airline Deregulation Act went into effect removing the control from the federal government, allowing Southwest Airlines to expand their market in terms of destination and airfare. Southwest Airlines is known for consistently offering low airfare and striving to have the best customer service in the industry. (Kelly, n.d.) Executive Summary Southwest Airlines has been successful with its focus on exceptional customer service and providing a happy work environment for the employees. Internal growth has been an important part of the success of the company; however, with the changes in the economy, industry competition, and limited service areas the time has come to expand the views of the company and consider looking into adding external growth by merging with another airline. Rather than limiting the opportunities for current staff to expand their knowledge, merging will open doors for both current and potential new staff. Current Strategy Southwest Airlines is currently following an internal strength strategy by focusing on the success t. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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