Data reflection comp 2 part 4.docx MKTCB/574 Marketing; Social, Mobile, And Analytics MKTCB/574 University of Phoenix Brands There are many brands that I favor as they have held up and prove to be a
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Data reflection comp 2 part 4.docx MKTCB/574 Marketing; Social, Mobile, And Analytics MKTCB/574 University of Phoenix Brands There are many brands that I favor as they have held up and prove to be a respectable product. One of these products continues within my familys choices as well. Consumers gain brand loyalty with what the products can offer them and continue to offer them. We have used products to deliver many benefits and in that we remain loyal to continue to purchase them. The one brand I will stand with until the end is Ford. Awareness Just as the Ford brand has been portrayed in many of their campaigns. They utilized a campaign in 2017 to bring more awareness to the new material that the heavy-duty trucks were being constructed from. In doing this they chose to showcase men from the ages of 25-49 involved with many trades, they also portrayed them partaking in recreational activities. By doing all this Ford was able to speak volumes to the consumers that would be purchasing their brand. It was successful as it reached 18 million people. They were able to accomplish a lot of this using social media to convey the brand. Loyalty We can see that there is brand loyalty with Ford as it continues to be the top selling truck in America. One can see that there is loyalty with this brand as many trades continue to purchase this brand such as emergency responders, you can see that the police, ambulances, and other transportations utilized in important businesses. With this refle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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