Environmental Analysis and SWOT Analysis MKT 574.docx RUNNING HEADER: Environmental Analysis and SWOT Analysis MKT/574 Environmental Analysis and SWOT Analysis University of Phoenix MKT/574 “ Marketing: Social, Mobi
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Environmental Analysis and SWOT Analysis MKT 574.docx RUNNING HEADER: Environmental Analysis and SWOT Analysis MKT/574 Environmental Analysis and SWOT Analysis University of Phoenix MKT/574 “ Marketing: Social, Mobile, and Analytics Introduction Fleetworthy Solutions, Inc is a service-oriented organization that keeps the truck driving industry compliant and organized with various tools for drivers and their companies. As stated on the Fleetworthy website (2021), their mission statement is œOur mission is to provide industry leadership in cost-effective transportation management services throughout North America while exceeding the expectations of our customers at competitive prices. We achieve this mission through optimal utilization of finances, technology, and a well-trained, experienced, highly competent staff performing proactive services that enhance our customer's profitability. Fleetworthys product line consists of consulting; auditing; file, driver, asset, and risk management; Department of Transportation (DOT) and safety compliance; fuel and tax mileage tax filing; and advanced technology solutions (Fleetworthy, 2021). The consulting services consist of custom bundling of services specific to the needs and value to customers (Fleetworthy, 2021). Fleetworthys branding is œBeyond compliant, as stated on several of their pages, and as a part of their logo (Fleetworthy, 2021). This simple statement demonstrates that Fleetworthys services go beyond the industrys needs as a compliance service. Environmental Analy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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