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Ethical Marketing reflection comp 2 part 5.docx

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Ethical Marketing reflection comp 2 part 5.docx MKTCB/574 Ethics in Marketing University of Pho ...

Ethical Marketing reflection comp 2 part 5.docx MKTCB/574 Ethics in Marketing University of Phoenix MKTCB/574 Marketing; Social, Mobile, And Analytics Ethics in Marketing Have you ever wondered why your phone or computer brings up advertising for things before you know you are even looking for them or you start receiving product samples/coupons in the mail? There lays a logical explanation for this and it is very worrisome in many ways privacy is a big one, heck Google will know when you are pregnant before you do base on your search history. I recently watch a great documentary on Netflix called the œThe Social Delemia and within this watch it will be able to remove some of the wool from many peoples eyes reflecting on many of the driving factors based upon our social media preferences to our web surfing. Many dont question ethics or legal concerns when it comes to this type of marketing as it can accomplish many things. Social Marketing In preparing for this reflection I read the following article œSocial Media Research Raises Privacy and Ethics Issues Sharon Jayson USA Today March 12,2014. Within this article it goes to discuss the footprints we leave within the cyber world with our likes, comments, searches, and so on. The concern comes from many companies such as Google, Facebook, and Twitter accessing this information to gain a better understanding of their consumers. These platforms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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