Chapter 6 Study Questions.docx Chapter 6 Study Questions:  1.    What are core values? Describe what you think are three core values of American society. How do these values impact our buying behavior? Cor
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Chapter 6 Study Questions.docx Chapter 6 Study Questions:  1.    What are core values? Describe what you think are three core values of American society. How do these values impact our buying behavior? Core values are the fundamental beliefs of a person or organization. These guiding principles dictate behavior and can help people understand the difference between right and wrong. Core values also help companies to determine if they are on the right path and fulfilling their goals by creating an unwavering guide. Three core values of Americans are work ethic, desire to accumulate wealth, and the importance of education, individualism, freedom, youth, health, volunteerism, and efficiency. 2.    Why is the concept of acculturation important to marketers who want to target such groups as Hispanic, Asian, or African American consumers? Acculturation is a process of exchanging cultural traits between two different cultures, that influences and impacts on consumer buying behaviour, and consequently has to be seen as a very important factor into organizations' marketing research, strategy, planning and execution. 3.    Describe a purchase that a consumer might make that would reflect his/her status within a particular group, such as her/his family. If that persons status increased, how might the purchase selection change? A purchase that a consumer might make that would reflect his or her status within a particular group is shoe shopping. Often, women buy a lot of shoes, the more expen. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .
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