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MGTCB_526_Comp_2_Proposal.docx Operational Needs MGTCB 526 Operational Needs Abercr

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MGTCB_526_Comp_2_Proposal.docx Operational Needs MGTCB 526 Operational Needs Abercrombie & Fitch is currently affected by the COVID-19 pandemic. The same is true for many other retailers with stores being closed du ...

MGTCB_526_Comp_2_Proposal.docx Operational Needs MGTCB 526 Operational Needs Abercrombie & Fitch is currently affected by the COVID-19 pandemic. The same is true for many other retailers with stores being closed due to pandemic. The company had a one percent increase in sales for 2019 (Abercrombie & Fitch Company, 2020). This increase could be affectedin 2020 because of the pandemic. Abercrombie & Fitch will need to maintain customers to keep the company profitable during these times. The organization still has expenses related to their stores while they are closed for business (Abercrombie & Fitch Company, 2020). The needs of the business are changing as the pandemic worsens. The success of the business is at risk. Abercrombie & Fitch can reduce the potential for entry into a market by others by maintaining brand loyalty. To do this the company needs to develop innovative merchandise that the consumer wants to purchase. The company knows that the threat exists if they fail to produce what the consumer wants (Strategy and Key Business Priorities, 2020). An increase in online sales for Abercrombie & Fitch as well as its competitors has been seen. Abercrombie & Fitch need to ensure their online stores can handle the increased traffic. The company will have to evaluate the online platform and ensure that it piques the consumer's interest. The marketing team must come up with a concept to attract customers in this difficult time. Abercrombie & Fitch has a short -term strategy to prioritize digital o. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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