Business > CASE STUDY > MHA 506 Wk 3 Team Assignment Goals Objectives and Marketing Strategy.docx MHA (All)

MHA 506 Wk 3 Team Assignment Goals Objectives and Marketing Strategy.docx MHA

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MHA 506 Wk 3 Team Assignment Goals Objectives and Marketing Strategy.docx MHA 506 Team Assignment: Goals/Objectives and Marketing Strategy MHA 506/Ethical Marketing: The New Health Car... e Economics Goals/Objectives The goal focus of East Chestnut Regional Health System (ECRH) is multifarious. One of the most important components of their goal is to make their reputation indisputable, resuscitate their integrity and reliability among their respective patient populations. Some of the anticipated areas requiring modifications are to increase net profits, expand women™s health care, reduce waste from centers with less than desirable performance (Archway Hospital, the Behavioral Health Center and Regional Burn Unit), recruit new providers, prepare for the opening of the new Oncology Center, address insinuations of legal action and create a plan of action to possibly avoid this in the future. East Chestnut Regional Health System (ECRH) must also determine if it is beneficial to make the considerable repairs needed to their existing facility or invest in a new one. Overall, ERCH is evaluating the services being provided to their existing consumers with plans of increasing their new patient population. The merger of the organizations that formed ECRH continues to strive for continuous improvement. Focusing on best practices and sharing information helps them maintain a competitive edge. Focusing on and adapting to customer's needs and satisfaction involves evaluating the performance of products, services, and operations of the company. Services provid. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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