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MHA_506__Tactics.Implementation.docx Tactics and Implementation Tactics and Impleme

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MHA_506__Tactics.Implementation.docx Tactics and Implementation Tactics and Implementation ECRH marketing team will utilize the following marketing tactics as part of the system-wide marketing plan to enhance the ...

MHA_506__Tactics.Implementation.docx Tactics and Implementation Tactics and Implementation ECRH marketing team will utilize the following marketing tactics as part of the system-wide marketing plan to enhance the community™s awareness regarding services offered, increase customer base, recruit employees, and rebrand the ECRH system. During the first week of the marketing launch, ECRH will seek to infiltrate the market with an awareness of ECRH and its newly designed logo for ongoing recognition and familiarity of ECRH during this campaign. Additionally, they will utilize tactics not only to advertise ECRH and its services but to proactively address previous deficits and negative legal matters with effective and transparent communication to the community. Per ECRH CEO instructions, the following tactics will be implemented over the next 6 weeks as part of the rebranding and marketing launch. Direct Marketing ECRH marketing team will utilize direct marketing tactics to advertise daily throughout- the 6-week media launch: ï‚·Email blasts to established patients promoting women™s services, primary health services, and expansion of ECRH such as the grand opening of the Oncology Center. ï‚·Digital technology online tools will promote the newly rebranded ECRH organization via social media, search engine results, and webpage display ads to the identified target market. ï‚·Traditional mail brochure advertisements will be sent weekly to Oak and Maple county residents (older median age markets) promoting w. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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