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MKTCB574_Comp1_Mod2_Reflection.doc Comp 1/Module 2 - Reflection University of Phoenix

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MKTCB574_Comp1_Mod2_Reflection.doc Comp 1/Module 2 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 1/Module 2 “ Reflection I recently made a purchase of wireless headphon ...

MKTCB574_Comp1_Mod2_Reflection.doc Comp 1/Module 2 - Reflection University of Phoenix MKTCB/574: Marketing Social, Mobile, And Analytics Comp 1/Module 2 “ Reflection I recently made a purchase of wireless headphones that cost well over $100. There many factors that played a role in the selection of the headphones that started with the need. The need arose from activities that benefited from the use of wireless headphones such as running and riding a motorcycle. In both activities wireless headphones serve several needs including eliminating wind noise, connectivity to devices, elimination of inconvenient wires dangling, and entertainment with music. Riding provided additional requirements for the headphones considering the restrictions of fit inside a helmet and ability to slide the helmet on and off. Searching for information consisted of online based shopping and comparing different brands and models of wireless headphones. This method which is very common now allows very fast access to an abundance of information and nearly every foreseeable available resource versus the limitations of physical store in-stocks or word of mouth. Searching numerous options online allowed me to narrow down to a small list of brands and models that potentially fit my needs. Once the select list of alternatives was generated, I solicited feedback from others currently owning some of these headphones to obtain any perceived information unobtainable by a website. This included reviews and friends on quality, fit, sound. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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