Business > CASE STUDY > Restoration Affiliates.docx Restoration Affiliates Unit4Written Assignment BUS 5117 (All)

Restoration Affiliates.docx Restoration Affiliates Unit4Written Assignment BUS 5117

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Restoration Affiliates.docx Restoration Affiliates Unit4Written Assignment BUS 5117 University of the People In 2011 Rich Piltch, founder and CEO of ARS, a service and reconstruction frim in New England and the ow ...

Restoration Affiliates.docx Restoration Affiliates Unit4Written Assignment BUS 5117 University of the People In 2011 Rich Piltch, founder and CEO of ARS, a service and reconstruction frim in New England and the owners of three other restoration and reconstruction companies founded Restoration Affiliates (RA), a network of independent, full-service disaster restoration companies. RA was formed to compete against the big national firms by providing a national service solution to its customers. Value chain charts the path through which products and services are created and eventually sold to customers, Ketchen and Short (2012). I will discuss the value chain and carry out a SWOT analysis for RA in this paper. Value chain consists of primary and secondary activities, the primary activities include actions that are directly involved in creating and distributing goods and services while the secondary activities are not directly involved in the creation of a product but provides support for primary activities, Ketchen and Short (2012). For RA primary activities include: ï‚·A process that involves a 24 hour live voice response to incoming calls from customers to determine the severity of the damage, before any action is taken. ï‚·The marketing and sales functions of RA are to be executed properly to ensure that customers are convinced to purchase the services offered by the company. ï‚·The actual service of restoration and cleanup of the damages for the customers. The secondary activities include:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . .

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